Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region.
Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce.
Our brand promise - Makes Work Life BetterTM- Reflects our commitment to employees, customers, partners and communities globally.
Location: Work is what you do, not where you go. For this role, we are open to remote work and can hire anywhere in the Canada.
About The Opportunity
Dayforce is seeking a dynamic Senior Product Marketing Manager to lead the marketing strategy & execution for a portfolio of solutions across multiple segments. This portfolio includes our SMB (Small and Medium Business) solution in Canada, consisting of Payroll, HR, Time & Attendance, Implementation, and Managed Services, as well as our flagship enterprise Dayforce Payroll solution. This strategic role will work closely with cross-functional teams—Product Management, Sales, Services, and Marketing—to drive growth, shape our market position, and elevate our go-to-market initiatives.
We’re looking for a customer-focused, results-oriented marketing leader who thrives in an agile and collaborative environment, with a passion for innovation and business impact.
What You’ll Get To Do
- Strategic Messaging & Positioning: Own and refine the messaging and positioning for Dayforce Payroll and the entire Powerpay product suite, creating a cohesive narrative across payroll, HR, time and attendance, and services.
- Customer Expansion: Leverage data-driven insights to identify cross-sell and up-sell opportunities within our existing customer base, tailoring messaging to specific personas.
- Segmentation & Targeting: Develop refined customer personas and segmentation strategies to drive more effective and targeted marketing campaigns.
- Content Creation: Craft compelling marketing materials, including product decks, web content, and sales collateral, that align with our brand and resonate with target audiences.
- Go-to-Market Strategy: Collaborate with field marketing and sales leadership to create and execute go-to-market plans that raise awareness and generate demand for Powerpay and Dayforce Payroll.
- Sales Enablement: Partner with Sales and Product teams to deliver training, tools, and resources that empower sales teams to close deals effectively.
- Performance Tracking: Analyze market trends and customer feedback to continuously improve positioning, messaging, and sales performance.
Skills And Experience We Value
- Over 8 years of marketing experience, preferably in B2B, with at least 4 years focused on product marketing within a Payroll or HCM SaaS environment.
- Demonstrated analytical and strategic thinking capabilities, with a proven track record of leveraging data to inform marketing strategies.
- A quick learner with a strong interest in technology products, capable of seeing the broader picture and excelling in a fast-paced, dynamic environment.
- A passionate product and marketing advocate, enthusiastic about launching and managing solutions that drive significant business impact.
- Exceptional organizational and time management skills, with the ability to manage multiple tasks efficiently and effectively.
- A natural storyteller with excellent writing skills and the ability to craft messaging that resonates with customer pain points.
- Superb communication skills, including the ability to deliver impactful technical presentations and training sessions.
- Ability to work well under pressure, meet tight deadlines, and excel both in a team and independently.
- Bachelor’s degree in business or marketing required, Postgraduate Degree (MBA) preferred.
What’s in it for you
Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment.
We encourage individuals to apply based on their passions.
Dayforce encourages personal and professional growth. We offer excellent time away from work programs, comprehensive wellness initiatives and recognition through competitive pay and benefits.
With a commitment to community impact, including volunteer days and our charity, Dayforce Cares we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on supporting you to be the best version of yourself.
About The Salary Ranges
Please note that the salary range mentioned in this job description should serve simply as a guide. The final compensation offered may vary based on a variety of factors, including bonuses and/or incentives, or a candidate’s experience, skills, and location. Our company is committed to providing a fair, equitable, and competitive package that reflects the value an individual brings to the organization.
Fraudulent Recruiting
Beware of fraudulent recruiting. Legitimate Dayforce contacts will use an @dayforce.com or @Ceridian.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Dayforce employee, please refer to our fraudulent recruiting statement found here: https://www.dayforce.com/be-aware-of-recruiting-fraud
