Offer summary

Qualifications:

Bachelor's degree in marketing or related field, Master's preferred., At least 5 years of experience in B2B product marketing, especially in agricultural solutions, packaging, or supplements., Native or fluent French language skills; professional proficiency in English., Proven success in product launches and regional market demand creation..

Key responsibilities:

Define product positioning and messaging for European markets, focusing on French-speaking regions.

Plan and execute product launches in collaboration with the sales team.

Create localized sales tools and provide training to regional sales teams.

Support campaign execution and analyze performance to optimize demand generation.

Job description

Title: French Speaking Product Marketing Manager – Digital Solutions Europe
Location: Remote within EU
Department: Marketing
Reports To: Product Marketing Director (based in Europe)
Functional Group: Digital Solutions

About FoodChain ID
FoodChain ID (www.foodchainid.com) is a global leader in food safety, quality, and sustainability solutions. Our Digital Solutions division helps agribusinesses, manufacturers, and retailers navigate regulatory complexity and unlock value through trusted, data-driven insights.

About the Role
We’re looking for a strategic and execution-focused Product Marketing Manager to support our Digital Solutions (Agricultural Solutions, Supplements, Packaging) portfolio across Europe, with a particular focus on French-speaking markets. You will drive product positioning, go-to-market strategies, and campaign execution for digital solutions focused on agricultural solutions, packaging and supplements.

This is a remote role within the EU and requires full professional fluency in French.

Key Responsibilities

Market Strategy & Positioning
- Define the product positioning and messaging for digital solutions across European markets, with specific focus on French-speaking regions.
- Identify local regulatory drivers and competitive dynamics to inform go-to-market approaches.
Go-to-Market Execution
- Plan and execute launches for new solutions in collaboration with commercial team.
- Localize and adapt global messaging to resonate with regional and market-specific needs.
Sales Enablement
- Create localized sales tools: pitch decks, one-pagers, value propositions, objection-handling guides.
- Deliver training and support to regional sales and customer-facing teams.
Campaign Support & Demand Generation
- Support campaign execution targeting ag input suppliers, distributors, and cooperatives across Europe.
- Track campaign performance and support optimization based on engagement data.
Voice of Customer
- Lead customer interviews and gather market insights to refine personas, positioning, and product roadmap inputs.
Cross-functional Collaboration
- Work closely with Product, Sales, Regulatory, and the broader Marketing team to align priorities and initiatives.

Qualifications

Bachelor's degree in marketing, or a related field (Master’s a plus)
5+ years’ experience in B2B product marketing, preferably in agricultural solutions, packaging or supplements
Native or fluent French speaker; professional English required
Proven success in launching products and creating regional market demand
Excellent communication skills and project management abilities
Experience working in a matrixed, global environment

Nice to have

Experience with the following tools: SalesForce, PowerBI, Wordpress, ChatGPT

Performance Indicators

Pipeline generation across European markets
Marketing-sourced lead generation and conversion
Campaign ROI and pipeline contribution
MQL to Pipeline conversion
Effectiveness of localized positioning and messaging

Note: This is a remote role with a preference for candidates based in France or neighboring EU countries. The ability to travel occasionally for team meetings or customer engagements is expected.

Required profile