User Acquisition Manager (Mobile) (Promova) at Genesis

At Promova, we’re redefining language education to make it accessible, personal, and effective for today’s fast-paced world. Our growing team of over 170 professionals is on a mission to connect people, bridge cultures, and empower lifelong learners —reaching every country except those with aggressive policies (yes, even Antarctica).

We blend AI-driven innovation with human expertise to create tools that help people confidently speak, embrace new cultures, and truly belong in any language. As part of our team, you’ll make a real impact, work in an environment built on care, quality, and creativity, and grow alongside a community that values progress.

With flexible work options, comprehensive benefits, and endless growth opportunities, Promova is more than a workplace — it’s a movement.

We are currently seeking a User Acquisition Manager to join the Promova team.

The main goal of this role is to effectively attract users to our app and platform, Promova, through paid traffic channels so that more people (regardless of age, location, or lifestyle) can conveniently, affordably, and efficiently learn foreign languages.

Your area of influence:

• Launching and managing new advertising campaigns.
• Analyzing the performance of current ad campaigns.
• Testing hypotheses in the field of mobile user acquisition.
• Identifying effective patterns, approaches, and creatives in media buying.
• Analyzing traffic data in internal BI systems.
• Testing new creatives and approaches.
• Conducting competitor analysis.

To do this, you will need:

• 1,5 years of experience in User Acquisition.
• Experience working with Appsflyer.
• Understanding of key marketing metrics such as CPI, CPA, CTR, CPM, CR, etc.
• Experience in setting up ad campaigns from scratch on Facebook Ads, TikTok Ads, or Google UAC.
• Knowledge of SKAN 4.0.
• Experience writing technical briefs for video creative production.
• Ability to analyze current campaign results, draw conclusions, and identify cause-and-effect relationships.
• English proficiency at B1 level or higher (spoken).

Will be a plus:

• Experience with in-app traffic sources.
• Experience with subscription-based monetization models.
• Proficiency in using AI tools.

We offer:

• Opportunities to grow with the project — quickly expand your area of responsibility and manage large budgets.
• A large and professional acquisition and overall marketing team where everyone is open to sharing their experience.
• A strong team and a successful product (TOP 10 language learning app) — a chance to become part of the story of a future unicorn.
• The opportunity to work on a product that truly improves people’s lives and breaks down language barriers.

Corporate benefits:

🎓 Growth — offered to help develop your skills, advance your career, and reach your full potential: compensation for additional training at external events and seminars; access to a large electronic library; paid online courses and conferences; Promova English Group; English Classes; Promova Speaking Club, and access to Promova Premium.

🧘🏼Wellbeing — offered to support your overall health, happiness, and resilience: work remotely from any safe location worldwide; flexible work schedule; 20 paid vacation days per year; unlimited number of sick days medical insurance coverage; mental health support; power station reimbursement; employee discounts and special benefits for remote employees.

🏄🏼‍♂️ Fun & Activities — offered to foster informal communication and strengthen social connections among teammates: remote team compensation for gathering and team-building episodes.

Interview Process:

• Pre-screen with Recruiter (40 minutes)
• Test task
• Interview with the Hiring Manager (1 hour)
• Bar-raising (1 hour)

If you’re ready to help reimagine language learning for today’s world, let’s do it together!