VP, Marketing Analytics

Overview:

ROR Partners, a rapidly expanding, client-centric media marketing and data intelligence company, is seeking a strategic and visionary VP, Marketing Analytics. This position will lead the development and execution of advanced, data-driven media strategies and business insights that drive measurable impact for clients across a wide range of industries. The ideal candidate is a thought leader with a robust background in marketing analytics, exceptional leadership acumen, and a proven track record of translating complex data into strategic initiatives that align with business goals.

This is a key role, responsible for managing cross-functional teams, overseeing analytics infrastructure and strategy, and representing analytics in senior-level client engagements.

Why you should join us!

• Competitive salary, health and dental insurance, life and disability, 401K, supplemental insurance, FSAs, flexible paid vacation days/Holidays and much more!
• Collaborative, inclusive, and innovation-driven culture
• This position is 100% remote and salary expectations are $120k - $150k, determined by factors such as location, experience, and expertise.

Key Responsibilities:

Strategic Leadership

• Own and evolve the analytics vision and roadmap across all client and internal initiatives.
• Serve as a strategic advisor to the executive team on all things related to marketing effectiveness, consumer behavior, and business growth opportunities.
• Define and drive key performance indicators (KPIs) aligned with strategic business outcomes across marketing, media, and operations.

Team & Organizational Management

• Lead, mentor, and grow a high-performing analytics team, fostering a culture of innovation, ownership, and cross-functional collaboration.
• Establish frameworks and best practices for data governance, modeling, and visualization to support scalable insights delivery.
• Champion the adoption of analytics across departments including Media, Product, Client Services, and Business Development.

Client Strategy & Insights

• Lead executive-level client presentations, providing data-backed narratives that influence client strategy and budget decisions.
• Develop sophisticated customer segmentation, attribution, and media mix modeling strategies to optimize campaign performance.
• Spearhead the creation of A/B testing frameworks and causal inference models to validate campaign impact and incremental lift.

Technical Direction

• Oversee the development and deployment of dashboards and tools (DOMO, Tableau, etc.) to ensure timely and accurate reporting.
• Guide the integration and use of third-party data sources (e.g., Mintel, Placer.ai, SEMrush) and internal data platforms.
• Direct SQL and Python-based analytics efforts that support advanced modeling, customer behavior analysis, and ROI tracking.

Preferred Qualifications

• Bachelor’s or Master’s degree in a Quant field such as, Marketing Analytics, Statistics, Economics, or a related field.
• 8+ years of experience in marketing or business analytics, with 5+ years in a senior leadership or executive role.
• Demonstrated expertise in SQL, Python, advanced Excel, and at least one data visualization platform (DOMO preferred).
• Must be agile in using PowerPoint for client decks and simplified presentation of findings
• Executive presence with exceptional communication skills to influence internal stakeholders and client executives.
• Proven experience in omnichannel marketing environments, including programmatic, digital, social, OOH, and traditional media.
• Deep understanding of industry and consumer insights, trend analysis, and predictive modeling.
• Experience in fitness, wellness, or health club industries a strong plus.
• Familiarity with Mintel, Placer. Ai and SEM Rush is a plus
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Excellent written and oral communication skills
• Excellent interpersonal skills
• Strong at conducting research into consumer and industry trends
• A Visionary and Learner with an entrepreneurial mindset and passion for innovation.

ROR Partners is an Equal Opportunity Employer. ROR Partners’ policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. ROR Partners also prohibits harassment of applicants and employees based on any of these protected categories.

ROR Partners will provide accommodations to applicants as needed.