Demand Generation Manager

As Walnut’s Demand Generation Manager, you’ll be the catalyst behind our up-market growth—designing and executing data-driven ABX campaigns that unite Marketing, Sales, RevOps, and Product to turn targeted mid-market and enterprise accounts into measurable pipeline and revenue.

This is a rare opportunity to join a team that is growing rapidly and changing the way B2B product companies will handle and manage their GTM processes and strategies, while it’s still in its early days when your impact will be huge both vertically and horizontally on the market, the GTM strategy, the product, and the whole organization.

If you’re passionate about building a market category, alongside with top-notch experts from every department, you belong with us.

Location: US Remote (EST/CST preferred)

Key Responsibilities:

• Own ABX strategy & execution: Build the target-account matrix (Tier 1 enterprise, Tier 2 mid-market clusters), program structure, alignment with sales, and command a healthy demand gen budget to design plays across paid social, outbound orchestration, and intent retargeting.
• Stand up measurement & reporting: Partner with RevOps to ensure every play is tracked from first touch to closed-won; surface weekly leading-indicator dashboards.
• Optimize always-on channels: Keep CPL, CAC, and reach guardrails green while ABX soaks budget; identify quick wins in paid search and lifecycle email that support target accounts.
• Collaborate on messaging & content: Feed persona insights to Product Marketing; brief Content on asset gaps that unlock account progression.
• Enable Sales & SDRs: Work with Sales Enablement to build cadences, talk tracks, and one-sheet briefs that sync with ABX campaigns; run post-mortems to tighten loops.
• Test, learn, scale: Fail fast, succeed faster - run structured experiments (audience, creative, offers). Kill what doesn’t move pipeline; double-down on what does.

You'll nail this job if you:

• Have 5–7 years running multi-channel demand programs.
• Led or co-led an ABM/ABX motion (enterprise + mid-market) and can show SQL or revenue impact.
• Are fluent with tools like HubSpot/SFDC, 6sense/RollWorks, LinkedIn Campaign Manager, gifting/personalization platforms.
• Are sharp with data, reporting, and the understanding of key demand generation outcomes and how they impact the business.
• Have a “make it happen” mindset and believe fortune favors the bold - you’re aggressive, fearless, scrappy, and have a strong sense of ownership/pride in your craft.
• Thrive with autonomy, creative freedom, and exploration.
• Note: This will be an IC role to start, with budget/external resources available

The estimated annual base salary for this role is $110,000–$125,000 USD. Actual compensation may vary based on factors such as experience, skills, location, and business needs. In addition to base pay, we offer a comprehensive benefits package that includes medical, dental, and vision insurance, life and disability coverage, a 401(k) with company match, generous paid time off, and other employee perks to support your well-being and growth.