Product Marketing Manager

The Posit Product Marketing team is crucial to the company's success, both in the short and long term. They achieve this by deeply understanding our markets and developing strategies that inform company and product direction. This includes defining differentiated positioning for the company, its products, and solutions, and supporting innovative marketing and sales programs aimed at prospects, customers, developers, analysts, and influencers.

A key member of this team, the Product Marketing Manager, is responsible for leading go-to-market efforts for Posit's data science products, with a particular focus on our publishing product. This role encompasses messaging and positioning, product launches, and sales enablement. They also collaborate on upsell and cross-sell campaigns targeting our existing customer base. This individual will be the subject matter expert on data science publishing products, maintaining a constant pulse on market trends, competitive alternatives, and customer needs.

This role reports to the VP of Product Marketing and seeks to understand the goals of the business and form project teams of domain experts to execute solution development, go-to-market (GTM) efforts, and drive towards the desired goals. This role requires a person who can develop a plan and work cross-functionally to have it executed in a timely fashion. The ideal candidate will have multiple years of experience in Product Marketing, an understanding of the developer and data science market, be an outstanding communicator, and know how to collaborate closely with sales and customer success to close deals. 

Own:

• Go-to-Market Strategy: Develop and implement comprehensive go-to-market strategies for the publishing product, services, and partner ecosystem. Align product positioning, messaging, and value propositions to ensure market differentiation and maximum customer engagement.
• Solution Positioning and Messaging: Create clear and concise messaging that resonates with our target audience. Define the unique value propositions for each solution, ensuring consistency across all marketing channels. 
• Content Creation: Develop and deliver high-quality marketing content, including product briefs, messaging frameworks, case studies, blog posts, white papers, and presentations that showcase our solutions and customer success stories. 
• Sales Enablement: Equip the sales team with the tools, resources, and training they need to effectively sell the publishing product, services, and the value of our partner ecosystem.  Provide support in sales calls, demos, and presentations with prospects and existing customers. 
• Customer and Market Insights: Conduct market research and gather feedback from customers, partners, developers, sales teams, and other stakeholders to continuously improve product positioning, messaging, and go-to-market strategies. 

Assist:

• Demand Generation: Work closely with the Growth Marketing team to drive inbound and outbound marketing campaigns that generate qualified leads, customer upsell/cross-sell opportunities, and build a strong sales pipeline. 
• Product Management: Work closely with the Product Management team to understand how competitors stack up against Posit by product and service. Ensure technical and feature-oriented comparisons tie into business value positioning by our Revenue team. Shape the product roadmap and ensure clear, compelling communication that resonates with customers and stakeholders.
• Analyst Relations: Work closely with the Analyst Relations team to ensure industry and team-based points of view are well understood and articulated to the analyst community.
• Developer Relations: Collaborate with the Developer Relations team to support solution (industry, team) based use cases, projects, and outreach.

Teach:

• Relevant experience in enterprise software GTM and Product Marketing. Has proven Product Marketing frameworks and best practices. 
• Strong technical foundation or ability to pick up and understand product/tech concepts (e.g., engineering degree and/or product experience).
• Distinctive problem-solving, strategic, and analytical capabilities (Excel/Google Sheets required, Business Intelligence tool nice-to-have).
• Excellent communication and presentation skills, capable of conveying complex information clearly and persuasively.
• Thrive in cross-functional environments and can effectively collaborate with a wide range of stakeholders and teams.
• Highly organized, efficient, and proactive, you take on complex projects, drive them forward with unwavering ownership, and ensure no detail is overlooked or tasks are left unfinished.

Learn: 

• Experience in Management Consulting, Strategy Planning, or Market Research.
• Experience in Marketing in the data science industry and/or working with a developer audience.
• Demonstrable experience playing an active role in engaging with Product Management and Executive teams to influence/drive strategy.
• Directly managing or influencing people to drive a positive culture and achieve results.
• Worked at a competitor of Posit or is familiar with Posit competitors through previous work experience.

Within 1 month, you’ll…

• Familiarize yourself with Posit's business, product, and solution offerings, services, partner ecosystem, competitive landscape, and meet key stakeholders and business partners.
• Understand the buyer’s journey for the assigned industries or in tight collaboration with the Sales and Customer Success teams.
• Collaborate with product management on defining the go-to-market strategy for product releases
• Develop a clear framework to communicate the capabilities of our publishing products, services, and partner ecosystem, along with supporting messaging.

Within 3 months, you’ll…

• Drive go-to-market efforts for the publishing products, services, and partner ecosystem capabilities, including bringing new products to market and enabling customer success, as well as sales and communication with customers.
• Collaborate with the rest of the Product and Solutions Marketing team, Growth Marketing on campaign planning.
• Collaborate with Product Management on market insights into product planning.

Within 6 months, you’ll…

• Drive effective upsell/cross-sell efforts, selling more of the publishing product into Posit’s install base.
• Create content (white papers, blogs, videos, etc.) to support the product and speak on webinars, at events to support the overall go-to-market efforts.
• Speak authoritatively on Data Science, particularly publishing, and market trends, and support sales on prospect and customer calls to drive home Posit differentiation.
• Present at the QBR to the Executive team and become the Subject Matter Expert (SME) on the publishing product, services, and our partner ecosystem capabilities.
• Collaborate with Sales, Finance, and Product Management to understand the return on investment of Posit’s publishing product.
• Create a smooth enablement process for Sales on the publishing product, services, and partner ecosystem capabilities with our Sales Enablement team.

Within 12 months, you’ll…

• Develop campaign tactics that work effectively to close upsell and cross-sell, along with new logo deals with sales.
• Establish clear metrics for measuring results of efforts; build ways to measure impact.
• Innovate on new ways to gather industry insights and roll them out to our Revenue Organization 
• Enable Partners on the publishing products and services, and how to articulate the value of our offerings. Assist in driving joint marketing motions with clear goals.
• Plan 2026 goals using data and insight from 2025 execution and results.