AVP, Product Marketing

Job Description:

Role Summary/Purpose:

As the AVP, Product Marketing within the Go-to-Market organization, you will serve as the key strategic liaison between Product Management and cross-functional teams, translating technical product details into clear, compelling positioning, messaging, and go-to-market materials that resonate with target audiences, drive product awareness, and accelerate adoption of Synchrony’s product suite. In this role, deep knowledge of our products and services is essential to ensure accurate and impactful messaging and enablement. Robust project management skills are also critical, enabling you to drive cross-functional initiatives and ensure seamless execution from conception to completion.

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

• Develop and maintain comprehensive knowledge of Synchrony’s product portfolio

• Collaborate closely with Product Managers and cross-functional stakeholders to translate technical product features and data into differentiating messaging and audience-aligned value propositions and solution narratives that articulate the “why” behind each solution for multiple audiences: internal, B2B, B2B2C, etc

• Play an integral role in go-to-market planning for new product launches, feature advancements, and capability announcements, leveraging your institutional knowledge and “connecting the dots”.

• Utilize strong project management skills to coordinate cross-functional teams, establish timelines, manage resources, and track deliverables from ideation to execution.

• Monitor competitive landscape and industry trends to ensure Synchrony’s product messaging is differentiated and market-relevant while also supporting Synchrony’s master brand strategy.

• Advise product management on product-market fit; use data and feedback to refine strategy and accelerate adoption.

• Influence stakeholders and ensure consistency and alignment across communications about the Synchrony product suite.

• Manage multiple projects simultaneously; prioritize and execute for maximum business impact.

• Contribute to special projects and support ad-hoc marketing needs as required.

Qualifications/Requirements:

• Bachelor’s Degree. In lieu of degree High School diploma/GED with a minimum of 7+ years of marketing experience in financial services or credit card industry.

• 4+ years in product marketing, with proven ability to craft positioning, launch new products, and drive adoption in a B2B and/or B2B2C environment.

• 3+ years’ experience working with creative agencies and overseeing the production of marketing collateral.

• Demonstrated project management expertise with success leading cross-functional teams, managing deadlines, and executing complex programs. Project management tool expertise highly desirable (e.g. Microsoft Planner, Workfront, Kanban board management, etc)

• Demonstrated success collaborating directly with Product Managers and technical teams.

Desired Characteristics:

• Comprehensive knowledge of Synchrony’s product suite is essential.

• Strong analytical skills and strategic thinking

• Creative thinker with a knack for translating technical detail into relatable, B2B.B2B2C messaging that reflects the voice of the customer.

• Ability to simultaneously manage strategic and tactical execution in a fast-paced environment.

• Strong product marketing skills including experience developing value proposition, branding/positioning and marcom materials that support commercialization

• Ability to build strategic relationships across functions and levels - comfortable interacting with senior business leaders, presenting to all levels of the organization and gaining buy-in.

• Ability to think strategically and creatively to drive desired results (ability to lead via influence with a consultative approach)

• Excellent writing, visual and presentation/communications skills

• Proven success in marketing roles requiring self-direction and extensive interaction working cross-functionally in a fast-paced, highly dynamic environment

• Solid blend of strategic thinking and execution.

Grade/Level: 11

The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements:

• You must be 18 years or older

• You must have a high school diploma or equivalent

• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles.  Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles.  Employees, level 8 or greater, must have at least 18 months’ time in position before they can post.  All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required.  We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. 

Our Commitment:

When you join us, you’ll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard—but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we’re building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+, with more than 60% of our workforce engaged, you’ll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627.   Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time

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