Marketing Analyst

The Opportunity

This is a highly visible role that provides critical insights and optimizations impacting multi-million-dollar marketing campaigns. Your work will be seen and leveraged by executive-level stakeholders. As a key bridge between data and marketing, you will support the Marketing, User Acquisition, and Ad Monetization teams by delivering data-driven insights and strategic recommendations. A hypothesis-driven mindset and strong intuition for marketing funnel metrics—such as CPM, CTR, CPI, LTV, and ROAS—are essential.

A Marketing Analyst’s Impact

Data Management & Analytics (25%)

• Partner with Marketing, Application Development, and Data Engineering to consolidate marketing data from multiple sources into a unified system, ensuring compatibility and accessibility for comprehensive analysis.
• Regularly audit, validate, and clean datasets to eliminate duplicates, correct errors, and maintain high standards of data quality and reliability.
• Lead advanced analytics initiatives to improve marketing measurement and campaign performance forecasting, including the development and refinement of machine learning models, attribution methodologies, and marketing mix modeling (MMM).

Performance Measurement (25%)

• Collaborate closely with the User Acquisition Manager to assess channel efficiency, test creative performance, and define budget allocation strategies using ROAS and LTV forecasting.
• Own marketing analytics: compile data from multiple sources to create and maintain dynamic reports, dashboards, ad hoc analyses, and executive summaries covering key performance metrics.
• Define and manage SKAN event schemas to ensure accurate measurement of iOS campaigns, while staying up to date with industry best practices.
• Support the Ad Monetization team with performance evaluations and provide analytical support for new initiatives and strategic testing.
• Ensure accurate measurement of marketing ROI and campaign effectiveness.

Reporting and Visualization (25%)

• Build clear, insightful dashboards and reports that visualize essential metrics and performance indicators for internal stakeholders.
• Help cross-functional teams understand and act on data by interpreting analytical findings and presenting implications in an accessible, narrative-driven manner.

Decision Support and Strategy (25%)

• Deliver strategic recommendations to improve campaign performance, enhance customer engagement, and optimize marketing budget allocation based on data-driven insights.
• Collaborate with the Performance Marketing team to evaluate and recommend ROAS targets that maximize profitability.
• Communicate complex statistical analyses and model outputs to non-technical stakeholders with clarity and precision.
• Design and analyze A/B tests in partnership with functional leaders to determine the most effective marketing strategies.

Your Track Record Includes

• 3+ years of experience as a marketing-focused analyst, preferably in a digital or mobile environment.
• Advanced SQL skills for manipulating and generating new data tables.
• Proficiency with BI visualization tools (e.g., Tableau, Looker, Sigma).
• Familiarity with key marketing data platforms and tools such as:
• MMPs (preferably AppsFlyer)
• Ad Mediation platforms (e.g., MAX)
• Apple SKAN
• Marketing partners (e.g., Google, Meta, AppLovin).
• Experience with Python is preferred.
• Understanding of CRM tools and how they integrate into the marketing technology stack.
• Strong applied statistics skills, including distribution analysis, statistical testing, regression modeling, and more.
• Experience working with large datasets, third-party data acquisition, and cloud-based data environments.
• Excellent oral and written communication skills, with a strong emphasis on data storytelling and presentation.
• Demonstrated experience with both commercial and open-source statistical and analytics tools.
• Experience in gaming or direct-to-consumer mobile app distribution is strongly preferred due to the unique dynamics of player acquisition and lifetime value modeling.

Hyper Hippo Welcomes Everyone to Apply!

Hyper Hippo is an equal opportunity employer and we celebrate every single person and what makes them unique. Having a workforce composed of individuals with different experiences and backgrounds allows our team to make better decisions and create new and exciting ideas to bring to our players. We strive for every Hippo to feel a true sense of belonging and trust.

What We Offer!

• Competitive salary and extraordinary incentive plan tied to company goals
• Extended health, dental & vision benefits + a $600 health & wellness spending account + an Employee & Family Assistance Program
• 4 weeks vacation + paid winter holiday closure + 10 paid personal/sick days per year
• Annual $3,000 self development budget + 5 paid professional development days to attend conferences, courses, training – you name it!
• Home Ergonomic Benefit for your home office - $1,000
• Company laptop (choice of PC or Mac!) and a $250 stipend to purchase accessories required to work effectively
• Paid parental and compassionate caregiver leave - up to 20 weeks top-up
• Charitable gift matching up to $1,000 per year for recognized causes that you support + 3 paid volunteer days per year

Hippo Hubs & Remote Work

Our culture is built on a foundational set of core values that unite us as one team, wherever you’re working from. We are digital-first and hire remotely in British Columbia and Ontario.

We are committed to organizing remote team-building activities, opportunities to connect, employee spotlights, and more to keep our Hippo team feeling included and connected.

About Hyper Hippo Entertainment

Hyper Hippo is an award-winning mobile game studio dedicated to making entertainment that has a positive impact on the world.

We foster a creator-driven culture, meaning that when you’re part of the Hyper Hippo team, this is your studio. If you’re someone who wants to learn, grow and keep levelling up your craft, we’re here to support you to make decisions, experiment with ideas and try new things. It’s how we got where we are today!