Senior Performance Marketing Manager

About Reserhub
Technology is transforming the way people travel and were here to drive that evolution from the ground up. In 2014, at MIT, we decided to embark on this journey by focusing on the bus industry. Why? Because its the most widely used mode of transportation in Latin America, with over 10 billion passengers per year 13 times more than air travel. Yet, only 10% of tickets are currently sold online.

We know thats changing. And we strongly believe that digital sales will soon surpass 50%. Today, Reserhub is becoming the operating system for ground transportation, connecting companies with tech solutions that integrate data, pricing intelligence, and tools to digitalize their operations from ticket sales to revenue management and customer loyalty.
Our ecosystem powers leading brands like Primera Plus, ETN, and others across the region. And we continue to grow our network with a clear mission: to connect data, people, and technology to accelerate digital transformation.

Our motto says it all: "Be creative, take ownership, and be a team player."

About this role 

Were looking for a bold and agile Senior Performance Marketing Manager to lead our user acquisition strategy, with a strong focus on Google Ads and data-driven growth. Someone who can think strategically, move fast, and scale what works.

Responsibilities 

• Plan, launch, and optimize high-performance campaigns, especially in Google Ads (Search, Pmax, Display, YouTube).
• Experience managing Meta Ads (Facebook/Instagram) and TikTok Ads is highly valued.
• Experience managing SEO and CRM/Marketing automaton is highly valued.
• Manage significant media budgets with a sharp focus on efficiency (CAC, ROAS, LTV).
• Run experiments with ad creatives, audiences, and formats.
• Analyze performance and translate insights into clear, actionable strategies.
• Collaborate with BI, product, and content teams to boost funnel conversion.
• Own remarketing and cross-channel acquisition tactics.
• Stay ahead of platform updates, algorithm changes, and best practices.

Who you are 

• 4+ years of hands-on experience in performance marketing (ideally in e-commerce, travel, or marketplaces).
• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• Google Ads certifications (Search, Display, Measurement, etc.) are required.
• Expert in Google Ads, GA4, GTM, and conversion tracking.
• Strong analytical skills: cohort analysis, attribution models, A/B testing, LTV calculation.
• Self-starter with a bold, problem-solving mindset. You move fast and make things happen.
• User-first perspective and a passion for scaling what works.
• Excellent communication skills and stakeholder management.
• Advanced English (spoken and written) is required.
• Intermediate Portuguese is a strong plus.
• Familiarity with AI tools for generating ad creatives, headlines, copy, and campaign structures is highly desirable.

How to apply

• Take-home project we invite you to complete a small project. Expect to spend about half a day on this.
• In-depth interview after the take-home project, we'll do a longer interview where we'll ask you questions about the project and your experience in previous roles.
• Culture fit interview during this one hour interview, we'll talk about your experience and expectations and answer any questions you have about the role.

Benefits and specifications

• Work remotely from Mexico (preferably CDMX, Monterrey or Merida) or Brasil (preferably Sao Pablo). Although you will be working remotely, you'll need to have availability to travel, either to a meeting with a client or an strategic reunion.
• Days paid time off four weeks of total time off for you to use throughout the year.
• Day off on your birthday, enjoy your birthday with friends and family.
• Day off on official festivities (Mothers Day, Christmas Eve, Holy Thursday & Friday).
• Permanent training access to books, learning platforms, etc.