Senior Creative Strategist

Department: Paid Social

Location: Canada

Description

Who We Are:

At Clever Digital Marketing, we are a dynamic powerhouse of digital marketing experts and advisors committed to growing large-scale home improvement organisations by fueling top-line revenue growth. Through our paid advertising, and strategic advising, we've bridged the gaping void in the industry that lacked a highly profitable digital lead vendor. Our constant innovation has allowed us to establish a prominent presence in this space. In less than 2 years we partnered with over 50 large-scale home improvement organisations across the USA!

Who We Are Looking For

Clever is seeking a Senior Creative Strategist to develop and scale high-performance video ad concepts that drive down CAC and increase ROAS. This role will own the creative testing strategy for a portfolio of accounts and collaborate across production and media buying to launch campaigns that convert.

Key Responsibilities

What You'll Do

• Develop original concepts and strategic creative briefs across multiple platforms and funnel stages.
• Design and prioritize iterative tests (hook, offer, CTA, structure) informed by past performance.
• Act as the creative lead for assigned accounts.
• Partner with video editors to translate briefs into thumb-stopping ad executions.
• Analyze creative performance post-launch and share learnings across teams.
• Maintain a backlog of ideas and a creative calendar in coordination with Media Buyers.
  
  

Requirements

Skills, Knowledge and Expertise

• 3–5 years in creative strategy, performance marketing, or paid social in an agency environment.
• Proven record of launching winning creatives in Meta, YouTube, and TikTok.
• Experience with creative briefing, copywriting, and campaign testing.
• Strong analytical skills and experience interpreting creative metrics.
• Excellent writing and communication skills.
  
  

Benefits

• An incredible team and culture. We’re a high-performance, feedback-oriented, and data-driven organization where everyone is empowered to succeed. Our culture thrives on collaboration, extreme ownership, and a commitment to continuous improvement. We believe in integrity as a cornerstone of our success, making decisions that align with our principles even when it’s challenging. We celebrate winning together by supporting and lifting each other up, ensuring every victory is shared. At our core, we embrace Kaizen, the philosophy of continuous improvement, knowing that small changes can lead to extraordinary results. This is more than a workplace—it’s a place where you’ll grow, learn, and thrive alongside passionate teammates who are as invested in your success as you are.
• Be part of a rapidly scaling company that’s redefining performance marketing for the home improvement industry.
• Competitive compensation that reflects your expertise and contributions.
• Enjoy the flexibility of a fully remote work environment, with the option to collaborate in person at our beautiful Vaughan office whenever you need a change of pace.
• 15 days of paid time off (PTO) annually, with the freedom to use them as you see fit.
• Comprehensive group benefits, including health, dental, and more, to support your well-being.
• A company-provided MacBook and a home office budget to help you create your ideal workspace.
• Merch deliveries to help you get started and feel part of the team.
• A work abroad policy to support you when you need a fresh perspective or a new working environment.
• Opportunities to connect with #Clever teammates in person, whether at our Vaughan office, through meetups across Canada, or at company-wide events and off-sites.
  
  

Clever Digital Marketing values the unique skills and experiences each individual brings to the team. We are happy to provide reasonable accommodations to candidates needing support during the recruitment and selection process.