CPT-9340 Influencer Campaign & Paid Media Coordinator at 20four7VA

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CPT-9340 Influencer Campaign & Paid Media Coordinator

REQUIRED SERVICE: Marketing VA
REQUESTED EXPERIENCE TIER LEVEL: Senior and Advanced Levels
MIN. HOURS/WEEK: 15-20 hours
SHIFT TIME ZONE: TBD
SHIFT HOURS: TBD
SHIFT DAYS: Monday to Friday
REPORTING TO/POC: To Be Determined
Number of VAs: 1

GENDER PREFERENCE: N/A
LANGUAGES SPOKEN/PREFERENCE: English
ACCENT PREFERENCE: Neutral
REGION PREFERENCES: Philippines

Key Responsibilities

Influencer Marketing & UGC Strategy

• Source, vet, and coordinate with micro-influencers (2k–20k) on IG, Pinterest, and TikTok
• Manage gifting of 25–40 units over 90 days, including tracking, follow-up, and reposts
• Launch 1 campaign during the 90-day period featuring the Ultimo Candle
• Track influencer stories/posts and organize UGC for reuse
• Secure repost/usage rights and maintain visual asset organization
• Draft influencer campaign briefs aligned with brand tone and visual standards

Paid Media – Boosted Posts

• Set up and manage boosted posts via Meta Ads Manager (IG/FB)
• Execute light campaigns for product launches, influencer UGC, and giveaways
• Monitor CPC, CTR, engagement, and cost-per-result
• Recommend spend adjustments and creative optimizations

Requirements

• Experience managing influencer gifting or UGC campaigns
• Familiarity with influencer platforms (Saral, Collabstr preferred)
• Working knowledge of Meta Ads Manager (light campaign execution)
• Strong tracking and organization skills
• UGC asset management and reuse strategy experience
• Strategic understanding of influencer campaign ROI and phased gifting approach
• Tools: Shopify, Meta Ads, Google Sheets, Saral, Later.com

Want to work with this amazing client? Apply now and join 20four7VA! Join the remote world, today.

What we offer:

• Competitive rates
• Weekly payments
• Annual rate increase (based on performance)
• Paid time off
• Paid holidays
• Various open roles are available
• Free training and upskilling
• Constant support and guidance from managers and mentors
• Clear schedules and guidelines
• A vibrant community always ready to support you
• And more!