Senior Marketing Manager I, Head of Social

Overview

About the Role - 

Instacart is seeking an experienced social leader to become our Head of Social, owning the vision and execution of our social media strategy. You'll define our brand's cultural presence, leading a cross-functional team to align social efforts with broader marketing goals, capture attention, and drive engagement. Through data-driven insights, you'll refine and elevate our approach, building on Instacart's brand strategy and deepening our connection with consumers. This role blends strategic vision, cultural curation, and leadership translating Instacart's brand positioning into a social-first experience that delivers measurable business impact.

About the Team - 

The Instacart Brand Marketing team is responsible for defining and building a beloved brand that fuels growth and builds long-term equity with consumers. Our mission is to bring the Instacart brand to life through impactful brand experiences and campaigns that drive engagement, acquisition, and a deeper understanding of our unique value proposition.

About the Job 

• Develop and Evolve Social Strategy: Own and evolve Instacart's social media vision and strategy, ensuring it aligns with our overall brand and business goals while consistently pushing creative boundaries across all platforms.
• Lead Cross-Functional Collaboration: Guide cross-functional teams (e.g., Creative, Legal, Performance Marketing) to develop and execute a high-performing brand social program.
• Be the Real-Time Brand Voice: Act as the brand's real-time voice, leading Instacart's engagement in trending moments, cultural conversations, and community dialogue.
• Translate Insights into Action: Use data, cultural trends, and audience behavior to shape content strategies, inform campaign direction, and continuously optimize performance.
• Drive Multi-Platform Execution: Lead the daily execution of social campaigns across Instagram, TikTok, YouTube, X, Facebook, Threads, and emerging platforms, skillfully balancing always-on content with impactful tentpole moments.
• Champion Innovation: Drive creative risk-taking and innovation, staying ahead of platform updates, new content formats, and creator partnerships to keep Instacart at the forefront of social media and culture.

About You

Minimum Qualifications

• 8+ years of experience in social media roles for leading consumer brands. Bachelor's degree in Business, Marketing, or related field.
• A proven track record of building and scaling high-performing social campaigns that drive both engagement and revenue.
• Exceptional communication and leadership skills, able to inspire and mentor a team while influencing stakeholders across the organization.
• A strategic and creative thinker who can seamlessly balance brand storytelling with performance objectives, while ensuring creative excellence across all social content.
• Highly data-literate and performance-driven, you can demonstrate with data what social media success looks like. You have deep knowledge of native and third-party social media analytics tools, and can extract and interpret performance results against business goals.

Preferred Qualifications

• Possess a forward-thinking, culture-obsessed mindset, constantly looking for innovative ways to break through the noise and set trends, coupled with a strong bias for action.
• Demonstrate strong written and verbal communication skills, including the ability to confidently lead internal discussions and executive-level meetings and presentations.
• Exhibit exceptional project management and collaboration skills, thriving in complex, fast-moving environments that involve large, cross-functional teams.
• A natural brand storyteller, passionate about creating content that resonates emotionally and builds strong communities.
• A highly adaptable problem-solver who thrives in fast-paced environments while maintaining a clear, long-term strategic vision.