Performance Creative Strategist

Huckberry is seeking a Performance Creative Strategist to support the strategy and optimization of high-performing ad creative across our paid channels. Sitting within the Growth Marketing team, this role bridges creative thinking and performance strategy, leveraging product insights, data, and emerging tools to fuel new customer acquisition and product demand. You’ll track performance, contribute to creative briefs, and collaborate closely with media buyers, editors, and product marketers to drive measurable results.

This role is ideal for someone who brings a balance of analytical curiosity and creative intuition, thrives in a fast-paced, collaborative environment, and is energized by testing, iteration, and AI-powered ideation.

This role is based out of our headquarters in Austin, TX; relocation support will be provided to a remote hire

Responsibilities

• Contribute to campaign development by drafting creative briefs, organizing performance inputs, and recommending new angles or iterations
• Participate in brainstorming and concepting sessions to generate creative ideas for ads across paid platforms
• Track testing calendars, performance metrics, and creative variants across campaigns
• Support campaign planning efforts by contributing to asset timelines, testing documentation, and coordination with editors and agency partners
• Review creative performance reports, surface insights with guidance, and ask thoughtful questions to understand what’s working and why
• Help maintain creative libraries and asset trackers to support reusability and testing
• Implement process improvements for creative operations and testing workflows

Requirements

• 3+ years of experience in a marketing, growth, or paid social role; experience within DTC, ecommerce, or agency environments preferred
• Exposure to Meta Ads Manager and Google Ads
• Familiarity with creative analytics tools (e.g., Looker, Motion, Google Analytics)
• Strong organizational skills; able to manage tasks, timelines, and creative assets across multiple projects and priorities
• Clear communicator, able to share updates, ask thoughtful questions, and contribute to productive cross-functional collaboration
• Demonstrated ability to follow through on projects and consistently meet deadlines
• Analytical curiosity, with an understanding of how data informs creative decisions
• Interest in social trends, video formats, and what drives performance in paid ads
• Proactive in exploring and applying AI tools to accelerate creative workflows - such as briefing, ideation, iteration, and copy refinement
• Curious about the evolving role of AI in creative strategy, and eager to test emerging tools that can improve efficiency or spark new ideas
• Comfortable experimenting with generative tools (e.g., ChatGPT, Midjourney, Runway) to enhance asset development, concepting, and team collaboration
• Bonus: Experience writing short-form ad copy, supporting creative briefs, or working with UGC/creator content

Benefits

• Medical, Dental, Vision benefits
• 401(k) and employer match
• Annual Huckberry shopping credits
• Paid Sabbatical leave at 4 years
• Summer Fridays
• Weekly catered lunch
• Monthly happy hours
• Mental health resources
• Paid Parental Leave
• Paid Vacation & Paid Sick Leave
• Volunteer Time Off
• Generous employee discount
• WFH flexibility
• Annual offsites

Company Description

Huckberry is the ultimate one-stop men's shop for discovering the best gear and threads. Over a million guys trust us as their go-to resource for their closet, adventure inspiration, and a whole lot more. We were named one of IAB's most disruptive consumer brands, and we've collaborated with everyone from Matthew McConaughey and Leon Bridges to brands like Lululemon, Tacoma, and Coors. We look forward to meeting you.

Want to get to know us better? Check out our:

• Journal: http://huckberry.com/blog
• Youtube: https://www.youtube.com/@Huckberryco
• Instagram: http://instagram.com/huckberry

Huckberry encourages candidates of all different backgrounds and identities to apply. We are always eager to further diversify our company, and we are committed to providing an inclusive environment of mutual respect where all can flourish. All of our employment decisions are based solely on merit and business need.