Shopper Experience Manager

Clorox is the place that’s committed to growth – for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. #CloroxIsThePlace

Your role at Clorox:

The Shopper Experience Manager is responsible for driving strategic media and marketing plans across the Dollar Channel & Home Hardware channels. In partnership with cross-functional teammates, this role serves as creative enabler of retailer marketing plans that are anchored to national media plans and cascaded to the shopper. You’ll also do the reverse, partnering with Business Unit Marketing teams, bringing them along on the specific needs of the unique shoppers in the Dollar & Home Hardware channels to ensure that national media plans are working efficiently across your customers. The result will be efficient, effective, cohesive full-funnel media plans. By leading with consumer & customer-forward insights and data, expect to play to win!
The Shopper Experience Manager reports directly into the Sr. Director of Field Sales for Dollar and is directly responsible for a team composed of Associate Shopper Experience Manager, Shopper Experience Senior Analyst, Agency relationships & scope.

In this role, you will:

Lead Shopper Experience strategy and execution with Key Retail teams.  
Partner with Sales business owners to: 

• Integrate Brand into consumer and customer strategy, generating go to market plans with integrated media strategy and omni sales plans to deliver customer growth goals. 

• Define marketing objectives and plan and execute retailer media plans with RMNs and agency partners. 

• Execute annual tactical plan Inclusive of ongoing optimization, to ensure BIC use of funding to deliver maximum ROI and results against Customer business plan. 

• Plan and prepare for annual strategy presentations including internal Customer Planning, External Customer JBPs & Business Reviews 

• Oversee the SX budget, resources, and timelines for SX events 
• Responsible for helping to influence Clorox Enterprise marketing strategy and initiatives across the Channels which are foundational to growth in HHW and Dollar channels

Analyze market trends and consumer insights to identify new opportunities  

• Establish and maintain relationships with external partners, vendors, and industry thought leaders. 

• Leverage Shopper Team (Shopper Insights & Category Insights) to make recommendations on business plan approach and identify strategic audiences aligned with Sales Goals 

• Communicate progress and results of annual SX plans vs. expectation within PPA / KPI process 

• Watch for competitive trends, news,  and share POV to cross-functional team 

What we look for:

Strategic Mindset & Thought Leadership: 
•    Ability to influence internal stakeholders and retailer, demonstrated through advancing NEW ideas to execution and simple execution of the plans to resonate with audience 
•    Ability to digest insights and develop actionable marketing plans and solutions that drive broader business strategy.  
•    Planning and management of external Media JBP agreements & strategic relationships 
•    Partner with Sales team to create engaging annual meetings 

Manages Complexity: 
•    Confident in prioritization of work across team with appropriate communication to functional partners.  
•    Thrives in fast paced environments with ability to observe and apply process improvements to create efficiency 
•    Leverage data to be able to inform decision-making and refine innovation strategies based on real-world feedback and performance metrics 
•    Strong analytical skills, with experience in forecasting new spaces and budgeting to build business cases to influence decision making and go-to-market choices 
•    Problem solving and negotiation to remove barriers for team and maximize growth 

Consumer Focus:  
•    Understanding of and curiosity for consumer insights and competitive intelligence, with the ability to translate ambiguous findings and data into actionable strategies 
•    Differentiates consumer and shopper with ability to create audiences aligned with the Sales Growth Strategy 

Develops Talent, Drives Engagement, Values Differences:  
•    Works well with others and leverage the diverse skills and perspectives of their team members. They should create a culture of ownership and encourage feedback, experimentation, celebrate successes and learning. 
•    As a people manager, you will guide and coach your direct reports development enabling strong career path at Clorox. This includes setting clear priorities and definition of success in addition to a formal development plan. 

Communicates Effectively: 
•    Excellent communication (both written and verbal) and presentation skills, with ability to effectively communicate complex ideas and funding request + application to both internal and external stakeholders. 
•    Successful management of Agency relationships and execution of clear briefs 
 

Workplace type: 

• This role is open on ideal qualified candidates being located in a Clorox Hub: either Oakland, CA - Durham, NC – or Bentonville, AR and will abide by the Hybrid 2.0 Policy, 3x per week in office. Open to remote qualified internal applicants.  

Travel is required: Atlanta, North Carolina, Nashville, Virginia, California (every other month on average) 

Previous Experience helpful to prepare for this role: 

• 6+  years experience in CPG Marketing / Customer Marketing/ Brand Management or Sales 

• Marketing, NAM, RSM, Media planning, Shopper Marketing – Corporate or Agency 
  People management experience is required.  

Workplace type:

This role is open on ideal qualified candidates being located in a Clorox Hub: either Oakland, CA, Durham, NC or Bentonville, AR and will abide by the Hybrid 2.0 Policy, 3x per week in office. Open to remote qualified internal applicants.

We seek out and celebrate diverse backgrounds and experiences. We’re looking for fresh perspectives, a desire to bring your best, and a non-stop drive to keep growing and learning.

At Clorox, we have a Culture of Inclusion. We believe our values-based culture connects to our purpose and helps our people be the best versions of themselves, professionally and personally. This means building a workplace where every person can feel respected, valued, and fully able to participate in our Clorox community. Learn more about our I&D program & initiatives here.

[U.S.]Additional Information:

At Clorox, we champion people to be well and thrive, starting with our own people. To help make this possible, we offer comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company match, flexible time off benefits (including half-day summer Fridays depending on location), inclusive fertility/adoption benefits, and more.

We are committed to fair and equitable pay and are transparent with current and future teammates about our full salary ranges. We use broad salary ranges that reflect the competitive market for similar jobs, provide sufficient opportunity for growth as you gain experience and expand responsibilities, while also allowing for differentiation based on performance. Based on the breadth of our ranges, most new hires will start at Clorox in the first half of the applicable range. Your starting pay will depend on job-related factors, including relevant skills, knowledge, experience and location. The applicable salary range for every role in the U.S. is based on your work location and is aligned to one of three zones according to the cost of labor in your area.

–Zone A: $128,000 - $252,200

–Zone B: $117,400 - $231,200

–Zone C: $106,700 - $210,200

All ranges are subject to change in the future. Your recruiter can share more about the specific salary range for your location during the hiring process.

This job is also eligible for participation in Clorox’s incentive plans, subject to the terms of the applicable plan documents and policies.

Please apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times.

To all recruitment agencies: Clorox (and its brand families) does not accept agency resumes. Please do not forward resumes to Clorox employees, including any members of our leadership team. Clorox is not responsible for any fees related to unsolicited resumes.