Sr. Manager, Integrated Marketing - OM Services

Core Responsibilities:

Strategic Leadership & Team Management-

• Lead, mentor, and develop a team of Integrated Marketing Managers and Content Specialist focused on healthcare services. 

• Provide strategic direction, aligning team efforts with broader marketing and business goals. 

• Serve as primary operational support to the Sr. Director of Marketing, ensuring campaigns are executed efficiently and aligned with organizational strategy. 

• Foster a collaborative, high-performance team culture while managing day-to-day operations. 

• Offer leadership in internal and external discussions regarding program and budget realignment as needed. 

Integrated Campaign Development & Execution- 

• Develop and execute full-funnel marketing strategies across digital, in-person, and traditional channels. 

• Partner cross-functionally with Product, Sales, Customer Marketing, Operations, and Digital teams to ensure campaigns meet market needs and differentiate our services. 

• Collaborate with the Sr. Manager, Integrated Marketing, Products to maintain unified messaging across services and product marketing efforts. 

• Lead campaign planning, ensuring timely execution, consistent branding, and alignment with customer needs. 

Cross-Functional Collaboration & Vendor Management-

• Serve as a key liaison across departments, ensuring alignment and communication throughout all campaign phases. 

• Partner with Creative, Digital, Legal/Compliance, and Analytics teams to ensure integrated, compliant marketing execution. 

• Manage external agencies and vendors, providing clear direction to ensure excellence in campaign development and adherence to brand standards. 

Performance Management & Optimization-

• Own marketing plans and budget for the healthcare services segment, including accurate forecasting and resource allocation. 

• Monitor and analyze campaign performance, adjusting strategies to optimize ROI and overall impact. 

• Conduct post-campaign reviews, sharing learnings and best practices to drive continuous improvement across the organization. 

Compliance & Governance-

• Ensure all marketing activities comply with healthcare industry regulations, safety standards, and corporate policies. 

• Collaborate with compliance and legal teams to manage vendor contracts and regulatory requirements. 

Qualifying Experience:

• Bachelor’s degree in marketing, Business, or a related field. 

• 7+ years of experience in B2B integrated marketing. 

• A focus on services and the healthcare industry experience strongly preferred. 

• Proven success managing complex, multi-channel marketing campaigns and leading high-performing teams. 

• Experience working closely with cross-functional partners, including product, sales, digital, and creative teams. 

• Healthcare Distribution and Services Expertise: Understanding of operational and clinical challenges in healthcare delivery strongly preferred. 

• Strategic Leadership: Ability to translate business objectives into actionable marketing strategies; experienced in mentoring and team development. 

• Campaign Execution: Skilled in managing full-funnel marketing campaigns, from strategy to execution and optimization. 

• Analytical Thinking: Strong ability to use data to inform decisions, measure success, and optimize performance. 

• Cross-Functional Collaboration: Excellent communication and interpersonal skills, with a proven ability to influence across teams and leadership levels. 

• Budget & Resource Management: Strong financial acumen and experience in managing marketing budgets and agency/vendor partnerships. 

• External Agencies: Partner with and manage outside (external) agencies to support campaigns.