Job Summary:

The Senior Director, Product Marketing will serve as the architect and leader of the Product Marketing function, responsible for defining how our products are positioned, launched, and sustained in the market. As a newly created role, this position offers a unique opportunity to establish foundational processes, build cross-functional alignment, and directly influence business growth through strategic insight and execution.

Responsibilities:

This role demands a blend of analytical rigor, creative storytelling, and strong business acumen. The Senior Director will act as the internal voice of the customer deeply attuned to the motivations, concerns, and decision-making behaviors of our target segments. This role will lead the development and dissemination of customer personas, journey maps, and insight-driven strategies that guide product development, marketing, and sales efforts.

A critical part of this role is mastering the product portfolio, not only understanding the technical features and capabilities but translating them into customer value. The Senior Director will evaluate where our products excel and where there are gaps, bringing a customer-first lens to feature prioritization and roadmap planning. This includes partnering with Product and Engineering teams to ensure future development aligns with actual market needs.

Given the complexity and variety of our distribution channels, the Senior Director will also become an expert in channel-specific dynamics recognizing that positioning, messaging, and go-to-market approaches may need to flex based on audience, acquisition model, or sales strategy. This includes tailoring content and enablement strategies that resonate with channel partners and support revenue acceleration.

Positioned at the intersection of Product, Sales, and Marketing, this role will drive cross-functional collaboration and alignment. The Senior Director will lead go-to market strategy for new product launches, oversee competitive intelligence and market research, and craft differentiated value propositions that elevate our brand and convert interest into action.

Above all, this role requires a hands-on, self-starting leader who is energized by ambiguity, confident in driving change, and highly skilled at earning credibility across senior leadership and functional stakeholders. The Senior Director, Product Marketing will not simply support business objectives, they will shape them, influencing how we grow, who we serve, and how we win.

Performance Outcomes

Customer and Market Insight

Develop deep understanding of target customer segments, including motivations, pain points, and decision-making drivers

Conduct and synthesize market research, competitive analysis, and customer feedback

Translate insights into actionable strategies that influence product development and marketing efforts

Share customer knowledge across teams to align strategy and execution

Product and Channel Expertise

Build deep expertise in the full product portfolio, including features, benefits, and limitations

Identify how products meet (or fail to meet) customer needs and inform roadmap planning

Understand the unique characteristics and needs of different distribution channels

Tailor product strategy to align with channel-specific acquisition models and sales approaches

Positioning and Messaging Strategy

Define product value propositions that clearly differentiate offerings in the market

Create compelling messaging that resonates with target audiences across segments and channels

Lead development of positioning frameworks and messaging playbooks

Collaborate with brand, content, and design teams to ensure consistent product narratives

Cross-Functional Go-to-Market Leadership

Lead go-to-market planning for product launches and major initiatives

Align with Product Development, Sales, Engineering, and Marketing on execution

Develop sales enablement tools that communicate product value and drive adoption

Monitor launch effectiveness and optimize strategy based on performance data

Function Building and Strategic Influence

Establish the Product Marketing function’s processes, tools, and performance metrics

Act as a thought partner and trusted advisor across senior leadership and functional teams

Influence company strategy by connecting customer, product, and market perspectives

Foster cross-functional trust and alignment through clear communication and collaboration

Education, Knowledge, and Experience

Bachelor’s degree required; advanced degree in marketing, business, or a related field is a plus

10+ years of progressive experience in Product Marketing, ideally within technology or consumer-focused industries; experience in Channel Marketing strongly preferred

Proven track record of launching and scaling products in competitive markets

Strong analytical and strategic thinking skills, with a data-driven approach to decision-making

Excellent communication and presentation skills, with the ability to simplify complex ideas and tailor messaging to diverse audiences

Comfortable operating in fast-paced, high-growth environments with broad organizational influence

Demonstrated ability to collaborate cross-functionally and lead through influence

Hands-on and action-oriented; a “doer” who leads by example

Takes full ownership and accountability for outcomes

Strong collaborator who values team success and open communication

Professional and grounded, with the confidence to challenge constructively

Low ego, low drama—driven by purpose, not personal recognition

Deep belief in LegalShield’s mission and the impact of the work

#LI-Remote

Additional Information:

Location:

Remote Job Posting

Department:

8000 Story and Design

Time Type:

Full time

Commitment to Equal Opportunity

PPLSI conforms to all the laws, statutes, and regulations concerning equal employment opportunities. We strongly encourage women, minorities, individuals with disabilities and veterans to apply to all of our job openings. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, status as a protected veteran, and basis of disability or any other federal, state or local protected class. We prohibit retaliation against individuals who bring forth any concerns, orally or in writing, to the employer or the government, or against any individuals who assist or participate in the investigation of any concerns or otherwise oppose discrimination.

If you require a reasonable accommodation to complete the application process, please contact Human Resources at: humanresources@legalshieldcorp.com.

Senior Director, Product Marketing

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