Account Based Marketing Manager

As the B2B Account-Based Marketing Manager, you will lead and execute account-based marketing campaigns designed to engage, influence, acquire and retain high-value accounts in our target segments. Working closely with Sales, Marketing, and Sales Operations, you will be responsible for designing and orchestrating personalized campaigns across the buyer’s journey to drive pipeline velocity and customer expansion.

ESSENTIAL FUNCTIONS

Strategy & Planning:

• Develop and own the ABM strategy and campaign plan for key accounts
• Collaborate with Sales to define target account lists and segmentation strategies aligned with business goals.
• Build integrated multi-channel global marketing plans for target accounts.

Campaign Execution:

• In collaboration with digital marketing team, design and deploy personalized campaigns using email, digital advertising, webinars, and social engagement.
• Leverage Martech tools (e.g., 6sense, Demandbase, HubSpot, Salesforce) to deliver targeted messaging and track performance.
• Partner with content and creative teams to produce tailored messaging and assets for specific verticals, personas, and account tiers.

Sales Enablement & Collaboration:

• Align closely with Sales and SDRs to ensure marketing activities support pipeline goals and deal acceleration.
• Develop account intelligence briefs, talking points, and sales collateral that support engagement and conversion.

Measurement & Optimization:

• Track, analyze, and report on ABM KPIs including engagement metrics, influenced pipeline, and ROI.
• Continuously optimize campaigns based on data insights and sales feedback.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business, or related field; MBA is a plus.
• 3 to 5 years of B2B marketing experience, with at least 2 years in an ABM or field marketing role

KORE VALUES:

Customer Obsession

We earn trust through deep understanding and relentless commitment. We earn the trust of our customers and aim to delight them through our solutions – we want to be loved by our customers.

Be the Spark

We lead with energy, creativity, and urgency. We don't wait for change – we ignite it. We listen, engage, and encourage others to participate.

Own the Outcome

We take accountability seriously – delivering on our promises to customers, teammates, and ourselves. We finish what we start. We think like owners and we’re frugal where it makes sense.

Grit & Positivity

We face challenges head-on – with resilience, optimism, and determination. We look at these situations as an opportunity to create a positive outcome. When we make a commitment, we deliver. We challenge those in a respectful way that do not meet their commitments.

Challenge. Debate. But Be Human.

We speak up, question assumptions, and challenge ideas – not people. We aim for the best outcomes through respectful, direct, and open dialogue, keeping in mind we’re all on the same team.

OTHER DUTIES

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

WORKING CONDITIONS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to remain stationary; move; lift, push, pull and/or move up to 35 pounds. The employee must regularly sit; use hands to finger, handle, or feel; reach with hands and arms; communicate. Specific vision abilities required by this job include close vision.

“KORE Wireless Group, Inc., is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of any kind. KORE is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at KORE are based on business needs, job requirements and individual qualifications, without regard to race, color, religion, or belief, national, social, or ethnic origin, sex (including pregnancy), age physical, mental or sensory disability, HIV Status, sexual orientation, gender identify and/or expression, marital, civil union, or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. KORE will not tolerate discrimination or harassment based on any of these characteristics.”