Director, Events

About the role…

ShopMy is looking for a strategic and experienced events leader to join our Marketing team and own the end-to-end vision and execution of our Events program. This role will lead the development of standout brand and community experiences that drive growth, deepen engagement, and elevate ShopMy’s presence across the industry.

As a key member of the Marketing team, you’ll shape how the ShopMy brand shows up in the real world—creating compelling, high-impact moments that attract new brand and creator partners, foster community, and position ShopMy as a leader in creator-powered commerce. The ideal candidate is both a visionary strategist and detail-oriented executor, able to design an ROI-focused event roadmap while ensuring flawless delivery across formats.

Your Impact to The Role:

• Own and scale ShopMy’s company-wide events strategy, including:
• Sales activations to acquire new brand and creator partners
• Community-focused events that drive engagement, retention, and brand loyalty
• Strategic industry moments—from tentpole conferences to cultural events—where ShopMy should show up with impact
• Serve as the Events lead within the Marketing team, ensuring all experiences ladder up to brand strategy and business priorities
• Drive cross-functional alignment across Sales, Design, Marketing, and Executive stakeholders
• Oversee end-to-end event execution including timelines, vendors, budgets, and production
• Define and track success metrics, including ROI, lead generation, and qualitative impact
• Partner with Sales and Marketing post-event to maximize momentum and conversion
• Lead and develop the Events team, managing 1 Manager and 1 Associate

You Are Energized By:

• Designing memorable, high-impact experiences that bring a brand to life
• Owning the full lifecycle of events—from ideation to execution to impact measurement
• Working cross-functionally and presenting your work to executive stakeholders
• Creating structure, process, and strategy in a fast-paced environment
• Shaping how a high-growth startup shows up in the world

What We Are Looking For:

• 8–12+ years of experience in event strategy, experiential marketing, or brand experience roles
• Proven experience managing large-scale event calendars and budgets
• Strong project management and cross-functional communication skills
• Track record of managing and mentoring high-performing teams
• Deep understanding of how events drive both brand and business impact
• Executive presence and comfort with fast-paced, high-growth environments

Bonus Points:

• Prior experience in commerce, tech, or creator economy
• Existing vendor and venue relationships in major U.S. cities