Marketing Generalist

Title: Marketing Generalist

Department: Marketing

Location: Houston, Texas based position, hybrid work environment (3 days in the office; 2 days remote work from home), with light travel as necessary.  Candidates should be local to the Houston metro area.

Reports to: Sr. Director, Marketing

Employment Classification: Full-time

Position Overview:

As a Marketing Generalist at PCS Software, Inc., you will join a small, high-output marketing team where speed, accuracy, and execution are critical. This hands-on, remote role is built for a proactive, detail-obsessed marketer who can take initiative and bring campaigns to life across email, digital advertising, ABM, and customer and partner programs. You will collaborate with internal teams and external partners to drive brand engagement, lead generation, and go-to-market impact in the fast-paced logistics and software space.

Execute Integrated Campaigns:

· Drive the execution of multichannel marketing campaigns across email, digital advertising, social, and ABM.

· Own day-to-day campaign tasks — from copywriting and email creation to landing page builds and performance tracking.

Email Marketing & Automation:

· Create and manage outbound and nurture campaigns using HubSpot.

· Apply segmentation and personalization strategies to boost engagement and conversions, and report on campaign outcomes.

Partner & Customer Campaign Support:

· Collaborate with Customer Success to deliver customer-facing campaigns, including newsletters, product announcements, case studies, webinar promotions, and retention programs.

· Build co-marketing assets with integration partners — such as emails, social media, landing pages, and webinars — to ensure alignment on messaging and timing.

· Manage timelines and approvals with internal and external stakeholders to keep campaigns moving and on-brand.

Event Support & Onsite Coordination:

· Support marketing efforts tied to key tradeshows and customer events — including pre-event promotion, booth and swag coordination, and post-event follow-up.

· Attend 4–6 events annually to manage onsite execution, including booth setup, lead capture, and coordination with Sales and vendors.

Team Operations & Organization

· Contribute to shared team responsibilities like budget tracking, asset organization, and project tracking in Monday.com.

· Help maintain operational clarity and keep marketing projects running on time — even in fast-moving environments.

Performance Metrics

Campaign Execution & Impact: You will demonstrate results through the timely launch and performance of multichannel campaigns — including email engagement, lead generation, and influence on pipeline. Success is measured by consistency in execution, speed to market, and campaign outcomes.

Customer Communication: Your work will contribute to measurable improvements in customer engagement and retention, tracked through metrics such as email open/click rates, webinar attendance, and feedback from Customer Success (including NPS where applicable).

Partner Marketing Contribution: You will be accountable for the execution of co-marketing initiatives with partners. Success will be measured by the number and quality of campaigns delivered, timeliness, and the impact on partner engagement and channel activity.

Event Execution: Your event support will be evaluated based on on-site coordination, smooth delivery, lead capture success, and adherence to timelines and budgets.

Operational Reliability: You will be accountable for meeting deadlines, managing tasks in Monday.com, maintaining organized assets, and helping ensure smooth cross-team collaboration, with minimal oversight.

Company Background

PCS Software, Inc. is an AI platform for the transportation logistics marketspace providing the trucking industry’s most effective transportation management platform (TMP) to improve fleet management and delivery systems and increase profits for our customers. Through innovation and invention, our software individualizes work routines, consolidates workflows, and streamlines management controls to improve accountability, transparency, and eliminate costly and redundant manual processes.

Trucking companies and freight brokers trust PCS to optimize their dispatch, accounting, and fleet operations. TL, LTL, Intermodal, and freight brokerage services use PCS TMS for Carriers and Shippers to automate operations, easily access information, and reduce inefficiencies to maximize sales and revenue. Founded in 1997 and located in Houston, Texas, PCS Software is the leading developer of hosted software solutions designed specifically for the ground transportation industry.

Why Join PCS?

PCS Software, Inc. is the perfect combination of a fun work environment that rewards your demanding work with amazing opportunities for career growth and personal development. If you want to be the newest member of a vibrant group of energized technology leaders in an innovative and entrepreneurial environment, then apply online today to start building solutions that customers will love to use and join a company that truly rewards your challenging work and values your talented contributions.

PCS Software, Inc. is also considered one of the best places to work because of our competitive compensation plans, comprehensive benefits plan with options for medical, dental, and vision premiums for you and your dependents, 401k with a 4% match, unlimited PTO package, hybrid work environment, optional term life insurance and disability insurance, a truly creative and fun working environment, paid training and development opportunities, employee recognition programs, and amazing opportunities for career growth and personal development, not to mention a chance to work with some of the best coworkers you will ever meet!

Work Authorization

No calls or agencies please. PCS Software, Inc. will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship is provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire.

This job description provides many examples of the types of responsibilities required but is in not intended to be a comprehensive list. The incumbent will complete other job responsibilities as needed which are not specifically described in this document.

PCS Software, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability, or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.

We thank all respondents for their interest in PCS Software, Inc. However, only those selected for an interview will be contacted.

Position Requirements:

• Bachelor's degree in marketing, communications, or a related business, technical, or creative field.
• 5+ years of hands-on marketing experience, ideally in B2B, SaaS, or transportation, with a strong track record of executing multichannel campaigns independently.
• Strong AI aptitude: You naturally integrate generative AI into your workflow for campaign planning, content development, execution, and task acceleration.
• Proven experience using HubSpot for email marketing and automation, and Salesforce for CRM and campaign tracking.
• Proficiency with Monday.com or similar project management tools.
• Highly organized and self-sufficient, able to manage multiple priorities without reliance on junior staff or heavy oversight from senior leadership.
• Demonstrated ability to work both independently and cross-functionally, collaborating with Sales, Product, Customer Success, and partners.
• Willingness and ability to travel domestically for 4–6 events per year, managing on-site marketing execution and coordination as needed.
• Ability to work independently and collaboratively, with a proactive and resourceful approach.