Campaign Manager

TelevisaUnivision is seeking a Campaign Manager to join our team. As Campaign Manager, you will be responsible for driving the media planning strategy and execution of the ViX house ads experience within the AVOD platform.  This includes working with the O&O Media Planning team on executing on the main content priorities for the company, as well as any additional support needed on the overall customer experience in the app – including but not limited to upsell pre-rolls, slate management, etc.  Utilizing data and analytics, you will be responsible to optimize performance, shift targeting and ensure the best experience for AVOD users of the ViX app. You will report to the SVP, Creative and Brand Strategy, Streaming.

YOUR DAY-DAY: (aka Responsibilities)

• Collaborate with the O&O Media Planning team on the ViX priorities, establishing clear tiers of targeting of these within the ViX app, always linking to streaming subscription goals
• Scheduling of house ads in our platforms, always looking for the best experience for our ViX AVOD user
• Work with ad ops and trafficking to ensure proper scheduling of house ads, aligned with the overall strategy and tier prioritization
• Responsible for identifying opportunities to optimize campaigns, ensuring the execution aligns with the overall marketing strategy, and meeting streaming goals
• Leverage data tools & analytics to understand and define audience behavior and utilize insights to inform marketing strategies
• Act as point of contact across internal and external partners including Creative, Content, Programming, Operations in executing all aspects of the campaigns, including development and delivery coordination of campaign assets
• Create and manage campaign reporting via the Looker database
• Work closely with management to monitor campaign performance to better optimize campaigns

YOU HAVE: (aka Qualifications)

• Experience with streaming, television & digital media and/or digital subscription services
• Bachelor’s degree required
• Strong organizational skills and attention to detail
• Bilingual in Spanish and English
• Knowledge in managing promotional campaigns and a proven track record for optimizing campaigns and creating strategic media plans
• Strong analytical background and demonstrated experience managing campaign metrics, evaluating and reporting performance insights to leadership
• Knowledge and expertise in ad ops and trafficking tools like Operative One and Jira a plus

TelevisaUnivision believes that a happy, well-balanced employee is what makes our culture thrive. We offer a wide selection of perks and benefits including PTO; tuition reimbursement; wellness and employee support programs; 401K; and life and other insurance plans. This is all in addition to our comprehensive and competitive health benefits package featuring medical, dental and vision coverage options.

#LI-ONSITE

TelevisaUnivision is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to characteristics protected by law.