Content Strategist

Location: New York, NY

Who We Are: Banza reimagines your favorite comfort foods, like pasta, pizza, mac & cheese and waffles, using chickpeas. Why? Because we know chickpeas aren’t just delicious, they’re also one of the most nutritious and sustainable foods. Yet 80% of the country isn’t eating enough of them. Our mission is to inspire people to eat more chickpeas and other beans, making a positive impact on human health and the environment. Banza is the fastest-growing pasta brand in the country, and our products are available in 27,000 stores nationwide. We’ve been named one of TIME Magazine’s Best Inventions of the Year, Adweek’s Best Food Brand, and are proud to have fans at Good Morning America, The New York Times, Food & Wine, Bon Appetit, and more.

Your Mission: Banza has built a social media presence around helping people celebrate their love for pasta, pizza, and all of the delicious comfort foods we make. We’re looking for someone who can take this to the next level and continue to build awareness and brand love across social media by developing, executing, and constantly iterating on a strategic approach to the most important channels. As the social landscape rapidly changes, we need someone who is extremely tapped into social media culture and can help us stay ahead of the algorithm, curating engaging content, and crafting it all around an approach that generates fan love and excitement for Banza.

What you will do:

• Own and optimize strategy and content calendar across all social media channels, including but not limited to Instagram, TikTok, Reddit, X, and LinkedIn
• Immerse yourself in key communities across Instagram, Reddit, Facebook Groups, and TikTok to keep a finger on the pulse for what people think about Banza and other products in the categories we play in.
• Curate all content for our owned channels, working with influencer partners and external resources to secure it as necessary
• Do light photo/video filming and editing as needed to ensure we have the content we need to win
• Provide thought leadership on current trends and best practices in social media, staying ahead of what’s expected and pivoting quickly to address algorithmic changes
• Analyze performance on an ongoing basis, reporting learnings consistently and delivering reports on a monthly basis

Who you are:

• 4+ years in social media management in a similar role at a food/beverage company, or as a content creator
• Deeply tapped into culture/the social zeitgeist. A creative tastemaker who is always one step ahead of what’s trending and knows how to quickly execute on a vision to get what they want
• A proactive, solutions-oriented, organized self-starter who is used to working autonomously, can manage and prioritize their workload, and is excited to translate our brand persona, audience goals, and launch moments into a plan that continuously feels fresh and unique 
• Experience managing business/brand accounts on relevant social media channels
• A creative storyteller with the ability to develop channel-specific, thumb-stopping content
• Proven track record of building engaged social communities and driving audience growth
• Someone who’s excited by the challenge of figuring out how to break through as a brand on social media and takes action accordingly
• A “why-first” thinker: Someone who can offer strong and data-led rationales for their recommendations
• Must be willing to come into our NYC office 2x per week
• Passionate about what Banza’s doing!

To Apply: Write a cover letter describing why you want to join Banza and why you would be an excellent fit for this role (yes, we actually read every cover letter!) and then apply directly to this posting. Please make sure to include a portfolio of relevant work experience, like social profiles you've managed. If you have any questions, please email jobs@eatbanza.com.

We're aware of the research showing that historically underrepresented groups are less likely to apply for a job if they don't believe that they meet all of the criteria. Do you hesitate to submit an application because you believe you need to check every box? Please apply anyway with a thoughtful cover letter! We would love to hear from you to discuss how you can help us build a great team at Banza.

Compensation 

Our salary ranges are based on verified market data and our philosophy of paying competitively for our size and industry. Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company.  We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. The salary band for this role is $70,000-$90,000. The range is for the expectations as laid out in the job description, however, we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated to you as a candidate.

Perks and Benefits 

• Equity in Banza & an additional equity incentive bonus
• Medical, Dental, and Vision Insurance starting day 1: Banza pays 80% of the monthly premiums for employees and 70% for dependents
• One Medical Membership
• Short Term Disability and Life Insurance  
• Flexible Spending Account 
• Commuter Benefits 
• 401(k) 
• Paid Time Off: 20 vacation days, 10 holidays, 6 sick days, 2 personal days, a birthday day off, and a 7+ week sabbatical after 5 continuous years of employment.  
• Extended Leave: Short-Term Disability, Parental Leave, and other Paid Family Leave. Support provided by our end-to-end leave management partner, Sparrow
• New Parents: 12 weeks of paid parental leave plus additional optional leave time to add, and 4 weeks of flexible return to work arrangements. 
• Breast milk shipping service for traveling team members provided by Milk Stork
• Monthly fitness, internet and phone stipends 
• Monthly lunch stipend to encourage team member connection
• Annual education stipend 
• Home office set-up stipend 
• Unlimited Pasta, Rice & Mac
• $500 annual stipend to purchase our pizza and waffles, wherever it's sold
• Quarterly snack box for remote employees 
• Lively NYC office stocked with snacks and beverages 
• Quarterly in-person and remote events 

Our Commitment: Banza is committed to a diverse and inclusive workforce. To achieve our mission of inspiring people to eat more chickpeas and other beans, we greatly benefit from a range of perspectives, which comes from diversity of all types, at all levels of the organization. Facilitating diversity and inclusion is the smart thing for our business. So we strongly encourage women, veterans, people with all abilities, people of color, and gender nonconforming candidates to apply.

Banza is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. Banza will consider qualified applicants including those with criminal histories consistent with legal requirements.

Banza participates in E-Verify to confirm the identity and employment eligibility of all persons hired to work in the United States. As a participating employer, we provide the federal government with Form I-9 information to verify work authorization. For more information about E-Verify, please visit www.e-verify.gov.