Digital Marketing Analyst

Pluxee is a global player in employee benefits and engagement that operates in 31 countries. Pluxee helps companies attract, engage, and retain talent thanks to a broad range of solutions across Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits.

Powered by leading technology and more than 5,000 engaged team members, Pluxee acts as a trusted partner within a highly interconnected B2B2C ecosystem made up of more than 500,000 clients, 36 million consumers and 1.7 million merchants.

Conducting its business as a trusted partner for more than 45 years, Pluxee is committed to creating a positive impact on all its stakeholders, from driving business to local communities, to supporting wellbeing at work for employees while protecting the planet.

Employee Contract type:

Job Description:

🚀 Your next challenge
We want to join our Digital team an expert in Marketing Automation to help us take our customers and users to the next level: if you are creative and resourceful, but also analytical and autonomous, read on 😊

What you’ll be doing:

- Design, configure and optimize automated campaigns in HubSpot (emailing, lead nurturing, workflows, etc.).
- Develop lead scoring and dynamic segmentation systems.
- Oversee the contact database to ensure its cleanliness, organization and compliance with regulations (GDPR, etc.).
- Work with content team to align nurturing materials with automated flows.
- Measure and analyze performance of automated campaigns, generating reports with recommendations for improvement.
- Integrate HubSpot with other platforms if necessary (CRM, event tools, forms, etc.).
- Ensure proper tagging and tracking of all elements by applying a standardized naming convention.
- Perform periodic audits and propose changes and remediation/optimization measures to improve ROI
- Documenting processes and architecture related to B2B automation

🌟 You’re a match if you are/have...
- Daily management of Hubspot as a Marketing Automation tool. 
- Management of connection and process automation tools such as Make or Zappier.
- Autonomous management and solid knowledge of data analysis and performance metrics related to marketing automation.
- We will value official certifications of the different tools.

Education Requirements:

 Ideally, you should have a degree in Marketing, Digital Marketing, ADE, Advertising or similar.
We will also value postgraduate training in Digital Marketing or similar.

Work Experience Requirements:

- Minimum 3 years working with marketing automation and email marketing tools. 
- Advanced experience using HubSpot as an automation tool, including workflows, forms, lead scoring, lead nurturing and reporting.
- Demonstrable track record of success in designing and implementing Inbound marketing strategies that have generated tangible results in terms of customer conversion.
- Experience in data reporting and results analysis.

Translated with DeepL.com (free version)

Languages:
B2 level of English will be necessary as you will have to use it in your day to day (spoken and written).

Competencies:
- In-depth knowledge of marketing automation platforms (Hubspot (preferred) or Pardot or Eloqua, ...)
Knowledge of how CRM systems work and interact with marketing automation platforms. Previous experience with Salesforce Sales Cloud (or other on-premise CRM) and its synchronization with Hubspot is a plus.
- In-depth knowledge of the buyer's journey and how different marketing channels work at each stage of the funnel to deliver an exceptional customer experience.
- Understanding of the technical and data flow aspects of automation and orchestration.
- Daily management of Hubspot as a Marketing Automation tool.

🔎 To get this challenge
• Video call with Recruiter
• Face to face with Digital Marketing Manager and Automation Team Lead
• Video call with HR BP

🏅 Your team
Digital Marketing

📍 Your location
Madrid
 

☀️ Happy at work
1) A meaningful job: Be the change! Help us build the future of employee benefits by bringing to life sustainable and personalized experiences and contribute to make a real impact on millions of lives. Our business model delivers not just for individuals but their communities too, by supporting local businesses and economies.
2) A great culture: People matter – a lot! Be part of a multicultural team that moves as one in a fast paced and innovative environment. We respect and care authentically about our people, we embrace wellbeing and work-life balance, new ideas and we have a lot of fun!
3) An empowering environment: Be yourself! At Pluxee we proudly embrace diversity and value the uniqueness of our talents, fostering an inclusive work place where all abilities are celebrated, and equal learning and growing opportunities are a given.