Senior Associate - Organic SEO Specialist

Who you are: You possess subject matter expertise in digital marketing and can translate a business requirement to a fully executable digital marketing plan. 

You possess a robust understanding of Digital Marketing strategy, Competitive research and Funnel management mapped to Customer Persona being targeted.  

Well versed in Organic SEO – Building traffic and funnels, conversion metrics, customer targeting, building measures in GA, attribution models etc.  

Advanced Content Management Skills – Trim non performing content, research KW and build new content calendar that meets customer targeting goals. 

You are familiar with setting up KPI tracking using attribution models, UTM Campaign manager and managing digital marketing performance  

You are a savvy marketer and can wordsmith messaging for maximum impact 

You are familiar with buyer personas and customer lifecycle stages, and you can piece that together with long term content strategy and marketing ideas  

You have a thorough understanding of Keyword research, Google Tag Manager, Analytics, Conversion goals, Custom Audiences, Schema generation 

You are an expert in On Page, Off Page & Technical SEO 

You are familiar with website design and Wordpress CMS. You have built and designed websites.  

You are creative and find new avenues to promote content by reaching out to influencers and other internet assets (Build relevant backlinks) 

You are a multi tasker and can manage delegating tasks when needed, mentor team members and motivate them to perform 

Build Marketing or services proposals for clients and prospects covering Website Design, SEO, Paid Campaigns & Social 

Research & understand Target Market, customers, competitors specific to a service niche 

Build Buyer personas, define and own the content strategy for different sales funnels 

Own the Marketing Lead conversion goals for accounts assigned to you 

Client Servicing – Promptly respond and answer communication from clients 

Communicate and manage client satisfaction on the projects assigned to you 

Track & report Conversions, Costs, Engagement, KW Ranking and SERP for identified KW in the form of SMART goals 

Track competitive landscape, conduct content audits to identify search trends and opportunities, with the help of SEO tools.  

Audit & Monitor Sales Funnel - All leads flow through the system correctly with correct attribution. 

Keep a Master checklist of all forms on website & document each sales funnel 

Keep a Master Checklist of all Pages & Schema Markups - Ensure periodic updates based on content updates 

Stay up to date on latest trends in the service areas you are focusing on and come up with new ideas to stay ahead of the competition 

Setup 1 pillar page for each service Keyword 

Maximize Page authority on Pillar page via Internal Linking 

Work with Devs to ensure all Website changes/ Issues are completed or resolved in a timely manner 

Ensure Content Plan supplements your Competitive & KW research 

Publish a rolling Monthly Content Plan - Published last week of each month for next month) 

Ensure Content is published periodically and timely 

Work with Dev team to implement Spam Protection Measures to capture leads accurately 

Conduct random audit on site and pages to make sure site functionality is up 

Work with Dev team to implement site uptime and site formatting break monitors  

Bring thought leadership in building new strategies for meeting marketing goals 

Organize work with the team to help you achieve your goals in the most efficient manner 

Support special projects for cross sell, promotion and new service launch 

Graduate or a Post Graduate Degree in Business or Marketing Management 

Product Mindset – Constantly looking at ways to improve status quo in the next iteration 

Excellent Communication & Presentation Skills 

High Degree of proficiency in: 

Technical SEO – Competitive KW research, Link Google Analytics, Setup Goals, Tag Manager, Google Campaign UTM/ URL builder, Attribution Models 

On Page SEO – KW, Meta Snippets, Schema’s, Yoast or other WP plugins 

Influencer Marketing and Back Link Building 

Website Design using WordPress. Some basic coding knowledge in PHP/ HTML/CSS is a plus (not mandatory) 

Familiar with WordPress plugins ecosystem : Gravity Forms, Elementor, RankMath/ Yoast,  

Experience with SEO tools like Google Analytics, Screaming Frog, Search Console, Ahrefs, SEMRush etc. 

Analytical skills to drill down into a data and identify solutions and factors impacting performance 

Creative, Solution mindset – ‘How it can be done’ rather than ‘This is what the problem is’. 

Able to work independently Proactive, flexible, and hardworking teammate  

At least 5 years experience specifically in Organic Marketing, 8 years preferred.