Strategy Director (Freelance)
Offer summary
Qualifications:
Over 9 years of experience in a strategy role, preferably in a media agency., Strong understanding of media planning, comms strategy, and performance analytics., Excellent stakeholder management and relationship-building skills., Ability to lead and mentor teams, with a data-driven and analytical mindset..Key responsibilities:
- Provide strategic leadership for a client in the e-commerce retail sector.
- Manage and deliver global media strategies and planning activities.
- Lead client meetings, including strategy feedback sessions and project updates.
- Coordinate internal teams to ensure alignment and successful project execution.
Job description
WHO WE ARE
Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.
We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And, we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past six years in a row.
Our client roster includes US Bank, PWC, Invesco, Newell Brands, NASCAR, Planet Fitness, Teremana, American Cancer Society, White Castle, Ricola, Supercuts, Edible Arrangements, Illva Saronno, Zalando, Airbus and more.
YOUR ROLE
We are hiring a Strategy Director for a 9-month contract role, from mid-August 2025 to May 2026. This role will provide strategic leadership for a client in the E-comm online retail category (fashion & lifestyle). From understanding the target consumer and the unique category dynamics, to having expertise in all aspects of media including comms strategy/planning, media activation/stewardship, media measurement, and performance analytics.
As a Director on our Strategy team, your role is to drive integrated thinking and encourage cross-channel ideas, ensuring that insight-driven ideas are brought to life in a strategic manner. The team’s goal is to raise the bar in how we leverage media to bring integrated ideas more effectively to life.
This role is onsite in our London office, requiring 2-3 days in the office, with flexibility.
- Senior stakeholder management with client, including regular strategy feedback session
- Ownership of global media strategy delivery for brand marketing, from the high level down to a more planning capacity - from comms down to channel budgeting by market
- Thought leadership road-mapping across a wide range of marketing disciplines and sectors
- Process development, enhancement and rollout for strategy and planning (both online and offline)
- Internal team lead from a strategy perspective - keeping team members across strategy and accounts aligned on priorities and delivering across a wide range of projects for the client
- Leading weekly strategy meeting with the client team, monthly strategy feedback session with the client lead, and ad hoc meetings where needed by workstreams
- Act as a sounding board and sparring partner to the client, helping them develop work to present internally and push them towards efforts that will achieve the company ambitions.
- Lead key client projects including Global Annual Strategy and Planning, Campaign strategies, Post Campaign Analysis works, and more ad hoc strategic efforts.
REQUIREMENTS:
- 9+ years of experience in a strategy role (a media agency experience is highly desirable)
- A strategic mindset in developing an in-depth knowledge of the clients’ business
- Relationship builder with a highly collaborative approach and mindset
- Experience in managing senior stakeholders with defending POVs, while being flexible and receptive to feedback
- Skilled in project management with the ability to juggle across multiple active projects
- Data-driven mindset / the ability to think analytically and back everything up with data and numbers.
- Displays a high level of personal dedication and motivation to the client’s business.
- Team management, including managing and mentoring team members.
- Builds esprit de corps through strong team communication.
- A team player willing to compromise their point of view in support of others. This person will be part of a highly successful integrated cross-discipline team
CROSSMEDIA BENEFITS
Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including:
- Flexibility to work in hybrid manner with in-office and work from home options (depending on role).
- Open/Flexible PTO with US & UK specific policies
- Sponsored healthcare options and agency-wide physical & mental health support
- 401k with company match (USA), and generous Pension (UK)
- Paid sabbatical at significant milestone anniversaries
- Generous paid parental leave policy
- Life milestone recognition & support
- The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
- Cell phone/tech reimbursement
- Student Loan payment plan (US)
- Tuition reimbursement
- Learning & Development and training programs
- And burgers – lots and lots of burgers
COMMITMENT TO DIVERSITY AND INCLUSION
Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.
Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law.
All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with Federal and State Laws).
Continued employment remains on an “at-will” basis.” Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:
- Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time.
- Ability to stand, bend, and reach
- Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
- The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.
- The ability to observe details at close range (within a few feet of the observer).
In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Crossmedia, please email people.team@xmedia.com.
Required profile
Experience
Other Skills
- Team Management
- Relationship Building
- Physical Flexibility
- Analytical Thinking
- Collaboration
- Communication
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