Senior Manager/Manager, Product Marketing

Position Summary

The DA Product Marketing Manager plays a critical role in managing the product lifecycle, launching new products, analysing market trends, and driving consumer engagement. They work closely with sales, R&D, supply chain, and retail marketing teams to ensure products meet market demands and business objectives.

Role and Responsibilities

Product Strategy & Planning

• Develop and implement marketing strategies for DA products to achieve business targets.
• Conduct market research and competitive analysis to identify trends, customer preferences, and opportunities.
• Define product positioning, pricing, and value propositions.

Product Lifecycle Management

• Manage end to end from supply demand planning until the Go-to-Market execution.
• Manage product introductions, transitions, and end-of-life strategies.
• Coordinate with R&D and supply chain to ensure optimal product availability.
• Monitor product performance and recommend improvements based on market feedback.

Go-to-Market & Launch Execution

• Plan and execute product launches, including messaging, promotion, and retail activation.
• Develop sales and marketing materials for internal and external stakeholders.
• Work with media and advertising teams to create campaigns that drive awareness and demand.

Channel & Sales Support

• Collaborate with the sales team to develop strategies that drive sell-in and sell-out.
• Provide product training and key selling points to sales teams and retail partners.
• Monitor and analyse sales data to identify gaps and improvement areas.

Consumer Engagement & Brand Building

• Develop and manage digital marketing, influencer collaborations, and consumer promotions.
• Drive consumer education on product benefits through social media, events, and PR initiatives.
• Ensure brand consistency across all marketing touchpoints.

Stakeholder Management & Coordination

• Work closely with HQ, RHQ, and cross-functional teams to align product and marketing strategies.
• Manage relationships with retail partners, distributors, and agencies.
• Ensure compliance with global and local marketing guidelines.

#LI-SME #LI-Midsenior

Skills and Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• At least 8 years of experience in product marketing, preferably in the home appliances or consumer electronics, FMCG industry.
• Strong business acumen with analytical and strategic thinking.
• Excellent communication and presentation skills.
• Ability to work in a fast-paced environment and manage multiple projects.
• Proficiency in market analysis, sales data interpretation, and marketing strategy development.

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