Insight Manager

Job Description:

Would you like to be part of dentsu, one of the world's leading marketing communication networks? Are you a research professional with a strong customer focus and a proven track record turning data and research into strategic initiatives that make a difference? If yes, keep reading!

Tasks & Responsibilities

• You will be responsible for various types of research projects, ranging from target audience analyses to strategic research initiatives such as customer segmentations and Category Entry Point (CEP) studies.
• You will work directly with clients in insight projects that have the potential to shape the strategy, marketing and R&D initiatives of some of the most iconic brands you’ll find in Finland and the Nordics.
• You will be involved in developing dentsu’s Insight offering; what kind of research methodologies and methods should we use to tackle different problems, and how do we deliver exceptional value to our clients, while keeping a commercially sustainable team?
• You will manage a portfolio of insight clients, working from A to Z by selling and scoping projects, and analyzing and presenting the results to the clients.

Qualifications

• Minimum of 3-5 years of experience from equivalent positions.
• Experience in serving clients and in serving as a trusted advisor.
• Experience in translating data analysis into compelling stories and building engaging and visually appealing presentations.
• Experience in utilizing quantitative research methods such as factor analysis/PCA, cluster analysis and regression analysis.
• Hands-on experience running various quantitative methods and data analyses independently.
• Being able to discuss the role of different frameworks and theories on a strategic level, including how to apply the latest academic research and theories.
• Knowledge of which metrics and frameworks to use when driving (brand) growth, and experience and understanding of data theory in a marketing context.
• A Master’s degree or equivalent from a relevant field. 
• Fluency in Finnish and English is required.

What we offer

• Get to work with some of the sharpest minds in Finland who have made dentsu the #1 agency in Finland (measured by 3rd parties Recma and COMvergence).
• Work with tools like WARC & dentsu’s proprietary CCS planning suite & Attention Economy.
• Be a part of an international network with great development opportunities.
• Work with an unbeatable collection of Finland’s largest advertisers.
• Work-life balance with hybrid and flexible arrangements.  
• Comprehensive Benefits: Sports, culture, lunch, and wellbeing benefits, along with mental health support programs.  
• A vibrant workplace in the heart of Hakaniemi.

About dentsu   

Dentsu Group is a global marketing communications company headquartered in Tokyo, Japan. It is one of the largest advertising and media firms in the world. We offer a wide range of services in advertising, marketing, communication, and digital media, catering to clients across various industries.   

Joining dentsu is an opportunity to produce career-defining work. Along the way, you will team up with inspiring colleagues and encounter a rich variety of clients, cultures, and experiences.   

We help clients win, keep, and grow their best customers and achieve meaningful progress for their businesses with best-in-class services and solutions in media, CXM, and creative. For more information, please visit www.dentsu.com.  

Additional information

We look forward to meeting our new colleague - is it you? Click Apply to upload your CV or LinkedIn profile no later than August 8th, 2025.

For further information, please Tine Moe, Senior Talent Acquisition Partner via email: tine.moe@merkle.com.

#LI-TM1 #LI-ONSITE #LI-DENTSU #LI-HYBRID

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