Senior Marketing Strategy Analyst

Marketing and Operations Strategy is a pivotal team within our company, operating under the COO (Chief Operating Officer) organization. As the internal consulting arm for both marketing and operations teams, the team’s mission is to identify, prioritize, and drive critical cross-functional projects aimed at tackling the company’s highest priority opportunities. This team will be a key enabler to drive revenue generation and operations excellence.  

The Business Analyst, Marketing and Operations Strategy will play a crucial role in shaping the team’s success. Reporting to the Vice President of Marketing and Operations Strategy, this individual will collaborate closely with senior leaders across marketing and operations to scope and deliver key priority projects aligned with organizational goals and KPIs. The remit of the role is broad and is likely to include initiatives pertaining, but not limited, to:  

• Diagnostics and benchmarking across marketing and ops practices to identify opportunity areas in a data-backed and fact-based manner  

• Partner with the COO Senior Leadership Team to scope and drive key strategic initiatives and special projects to drive revenue and operational excellence across marketing and ops teams  

• Lead process improvement projects across marketing and operations functions  

• Evaluate and implement innovative tools / tech to drive operational efficiency  

• Interface with university partners to support key initiatives to drive partner performance   

• Drive the annual strategic planning process 

• Example projects may include: designing student onboarding process; creating new data-driven processes such as new enrollment projections for prospective partners and new program launches; crafting actionable data-driven insights across marketing, enrollment, and retention services 

This is a fully-remote position with occasional travel for team meetings and events. 

Main Responsibilities 

• Hypothesis generation: Conduct in-depth exploratory analyses and benchmarking to identify growth opportunities. This may include process audits, evaluations of tools and technologies, assessing go-to-market (GTM) strategies, conducting financial analysis, and performing external benchmarking 

• Project planning and execution: Define, structure, and execute operational initiatives by developing work plans, gathering, and synthesizing relevant data, leading analyses, and developing actionable recommendations 

• Stakeholder alignment: Build strong partnerships with stakeholders within marketing and operations, as well as with other functions; drive alignment on key priorities across this diverse stakeholder set.  

• Cross-functional collaboration: Drive collaboration with cross-functional partners across the organization to deliver on projects 

• Storytelling: synthesize key insights, recommendations and action items in a clear, concise and coherent way; create executive-level materials and presentations to drive buy-in and alignment 

• Scaling best practices: Identify and scale best practices and innovations, including forming a deep understanding of products, processes, systems/tools, personnel, and strategic direction 

Job Requirements 

Education:  

• A bachelor’s degree in business, analytics, or related field  

Professional experience:  

• Required: 2-3 years of professional experience, with experience in growth strategy, go-to-market strategy, and/or product strategy in a consumer-focused industry 

• Preferred: experience working in client services such as consulting and banking 

• Experience in the OPM or Higher Education sectors is a plus but not required 

Skills:  

• Proven track record of successfully managing and delivering complex projects, building appropriate processes and tools, and successfully delivering results 

• Strong analytical skills – ability to extract, prepare and analyze large datasets to identify patterns and insights 

• Strong conceptual problem-solving skills – ability to break down complex problems in a structured manner, and go beyond first-level insights to identify the root cause  

• Strong project management and implementation skills – ability to create detailed workplans, manage cross-functional partners, drive complex projects from conception to implementation 

• Exceptional verbal and written communication, ability to create executive-ready presentations  

• Is a self-starter, analytical, and results-oriented 

• Must work well in a matrix environment across multiple groups and levels, being able to manage change and prioritize across multiple projects