Media Experts - Analyst, Audience and Analytics

Position Summary

As an Analyst on the Audience and Analytics team, you will be positioned for rapid growth and gain hands-on experience working on advanced marketing analysis and audience projects. You will create, innovate, and guide the audience creation & analytics process, and suggest recommendations on how to improve. You will work with engaged client teams, a variety of media, audience and analytics platforms, and data sources that are supported by a strong internal system.  

Key Responsibilities

Work with the account leads on the Audience & Analytics team on multiple projects across a variety of clients: 

• Build custom audiences using a variety of 1st, 2nd and 3rd party data leveraging proprietary audience tools 

• Support teams in creating customized audience playbooks 

• Work closely with internal teams to identify client business needs and look for opportunities to create customized analyses to measure overall Audience and Media Performance  

Providing audience and analytics services to our customers:  

• Collect and analyze digital data to identify business trends and opportunities. Create dashboards using a variety of visualization tools (ex: Analytics reporting, Audience performance/testing). Clearly communicate results to internal & external stakeholders.  

• Working collaboratively with planning teams conduct audience research analysis, identifying target audiences for clients. Develop and implement audience segmentation strategies using proprietary and syndicated tools  

• Develop point-of-view documents for internal & external stakeholders on audience & analytics topics (ex: technology partners, measurement best practices, privacy, etc.)  

• Be the subject matter expert and educate the extended team on learnings across various platforms  

Draw on expertise of functional experts within internal teams to continually develop skills and capabilities  

Desired Skills & Experience

Your Knowledge:  

• Understanding of audience strategies, audience development & activation 

• Demonstrated understanding of web analytic platforms and tagging strategy 

• Knowledge of digital media reporting platforms such as CM360, DV360 SA360, Meta, DSPs and other digital platforms  

• Media Research tools (Nielsen, Comscore, Vividata, Pathmatics)  

• Data visualization experience (Tableau, Data Studio, etc.) a plus 

• Experience with CRM, DMP and/or CDP tools/projects a plus 

• Strong analytical abilities and quantitative skills  

• Demonstrated critical thinking and problem-solving abilities  

• Strong interpersonal, written, and verbal communication skills  

• Ability to multi-task and take initiative  

Your Skills & Requirements:  

• 2+ years of experience in Digital Media, Marketing Analytics, Performance Analytics, Programming, or Relevant Academic Experience.   

• Experience in media research tools  

• Strong proficiency in use of Microsoft Excel and power point  

• Google Analytics certification or Adobe Analytics or experience managing and manipulating accounts, properties, and views.  

• Bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field. OR equivalent professional work experience  

• Excellent interpersonal skills: able to maintain positive working relationships with a wide set of internal and external contacts  

• Technically minded with a desire to learn about data, marketing and the future of Adtech  

• Ability to make the complex simple when describing processes to audiences who might not be so expert in Martech  

Working collaboratively with Canada’s most iconic brands, Media Experts’ mission is to forge deeper connections with consumers. Our comprehensive view of this diverse and ever-changing landscape allows us to create impactful integrated media solutions. Since 1981, we have stood out as pioneers, thought leaders and mavericks. Our playbook for success is built on innovative approaches and unique technologies and is firmly rooted in our culture of care and commitment to our partners and collaborators. We are uniquely positioned to help our clients win in the Canada of today and tomorrow.

Media Experts is a leading full-service media agency delivering integrated solutions for clients such as Bell Canada, Honda, Netflix, Interac, Moosehead, Pizza Pizza, Royal Canadian Mint and Specsavers. With three offices strategically located in Montreal, Toronto, and Vancouver, Media Experts is part of the IPG Mediabrands network. For more information, please visit www.mediaexperts.com. 

What's in it for you?
•    Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
•    A flexible hybrid work model that works for you.
•    A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
•    A chance to be part of and grow within a global network of agencies.
•    The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

Media Experts is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to canadatalent@mbww.com.