A job that matters: Your Tasks
Develop, and execute innovative integrated marketing communication (incl. trade fair projects) tactics towards prioritized verticals / channels / customer groups, in order to drive customer engagement and demand for dormakaba global products, solutions, and services globally, and ensure sustainable contribution to dormakaba growth and profitability.
Key Tasks:
- Execute the overarching marketing tactics & plans for the assigned products/systems/solutions/services/target markets , in close collaboration with relevant M&P teams, ensuring full alignment with dormakaba overarching marketing strategy to drive visual and contextual consistency.
- Drive supporting marketing communications activities across regions for the assigned products/systems/solutions/services/target markets to drive customer engagement and generate demand while conveying a continuous & consistent dormakaba story.
- Work & collaborate in cross-functional teams across MSX, M&P and Regions to execute successful implementation of relevant activation strategies (online & offline) and reach our defined objectives.
- Track industry trends & dynamics in major markets and support activation plans in close synchronization with Regions, Strategic Marketing, and relevant Marketing & Products (M&P) teams.
- Track market development tactics of main competitors on a frequent basis & design appropriate counter activities in close synchronization with Strategic Marketing, relevant M&P teams, and Regions.
- Acquire & utilize customer insights together with Strategic Marketing to design & position on highly relevant value propositions for targeted industries & customer groups.
- Communicate a continuous and relevant content storyline that is conveyed on relevant digital platforms (SoMe, Blog etc.) to achieve a thought leader position around the major vertical segments
- Coordinate & manage multi-channel communication campaigns with a strong focus on market impact measured through tangible KPI’s.
- Nurture & maintain a strong relationship with senior management across the organization in order to impact local agenda setting & push for consistent execution of strategies.
- Contribute to building a high-performing global Marketing Communications team, maximizing MarCom consistency, efficiency and effectiveness across global and local MarCom teams based on the continuous review and improvement of the organizational setup, relevant processes, systems & capabilities.
Specific Challenges:
- End-User Influence: As the influence of end-users in building projects are continuously increasing brands have to strive for brand awareness without the opportunity to build trust in a personal one-to-one situation
- Deployment & Local Utilization: In order to increase ROI and marketing effectiveness the consequent local deployment of marketing initiatives/materials is key. Therefore, shifting the focus from the production of content to driving/supporting the local publishing/campaigning will be a major challenge
- Customer-Centric Solutions: End-customer segments (industries) demand for highly specialized building solutions that solve specific pain points in their daily business. Exploring these pain points, adapting their vocabulary & showcasing suitable access solutions is key.
- Digital Transformation: The changing media & communication landscape is rapidly disrupting the way our customers receive & process information. While print is still valid for some target groups digital communication platforms are on the move. Driving a step-change to improve digital user-experience (UX) is key. Moreover, agile & lean workstyles need to be part of the change gradually being implemented in the marketing function
- Technical Understanding: Learning agility is a must to build a solid understanding of our technical products and solutions as well as of relevant technical norms & regulations in the access industry
- Persuasive Communication: Effective & persuasive (English) communication that takes cultural differences into account but also considers the various relationships & intrinsic interests across different stages of the organization. The agility to alter between moderating wherever necessary and leading wherever possible is a key competency.
An experience that matters: Your Skills
- At least 5 years of professional experience in marketing communications in B2B or B2C business ideally focused on at least one major industry segment (Healthcare, Hospitality etc.)
- Familiarity with decentralized matrix organizations and experience in group functions
- Short professional experience in advertising agencies or consultancies as a plus
- Experience to design & execute 360°-Communication Campaign with a strong digital footprint and a reliable track-record in delivering on major KPI`s
- Ability to manage complex projects in a fast-changing environment
- Ability to collaborate effectively within a team and across organizational boundaries
- Ability to work effectively with multiple internal & external stakeholders
- Ability to rapidly acquire new knowledge & skills and a strong learner mentality
- Flexibility to travel possibly on monthly basis
- Strong hands-on mentality and sense of responsibility to drive impact across all regions
- Bachelor`s degree in business economics, marketing, communications, IT or engineering
A workplace that matters: Our offering
- Health insurance
- Flexible remuneration (childcare ticket, transport ticket, restaurant ticket)
- Life insurance
- Baby basket
- Free fruit in the office twice a week
- Flexible schedule
- Remote working days
- dormakaba program takes care of you (employee wellness program)
