Senior Specialist Marketing

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION:

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.

• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.

• An excellent retirement savings plan with a high employer contribution

• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

THE OPPORTUNITY

Our Rapid Diagnostics Division is looking for a strong Product Marketing Specialist, Cardiometabolics to join our US Commercial team based out of our location in Lake Forest, Illinois or remote. This individual will own marketing programs and activations with our distribution partners, including strategic planning, project management, and tactical execution of programs.

We’re empowering smarter medical and economic decision-making to help transform the way people manage their health at all stages of life. Every day, more than 10 million tests are run on Abbott’s diagnostics instruments, providing lab results for millions of people.

What You’ll Work On

The role is responsible for leading the U.S. CardioMetabolics marketing efforts within our Rapid Diagnostics’ CardioMetabolics business (incl. Diabetes, Lipids and Kidney Disease). Scope includes on-market management of our point-of-care (POC) tests in addition to leading efforts for market or menu expansion. This position is responsible for driving the marketing efforts to maximize opportunities with both current and new launches across existing and new customer bases.

• On-Market Product Strategy, Execution, and Support:

  • Lead marketing efforts for the CardioMetabolic portfolio in the U.S., including promotional campaigns, collateral, and support materials

  • Develop annual plans, including product positioning and competitive selling strategies, and gain leadership buy-in to grow product sales, profit, and share

  • Engage and support the US field team and customers, including necessary marketing support for customer meetings and conventions

  • Generate market and competitive analyses to inform marketing campaigns and strategies that defend and take share

  • Maintain product demand forecast to ensure effective inventory management and support financial planning

  • Collaborate closely with sales, marketing, medical affairs, regulatory, and other internal stakeholders to gain an understanding of customer needs and barriers

• Launch Planning:

  • Engage with the product development and global marketing teams to inform U.S. portfolio pipeline, product characteristic needs for successful launch

  • Define and align the US marketing launch plan alongside the platform marketing managers new, modified products including development of clear and compelling value propositions by customer type and segment

  • Structure a market-entry pricing approach to maximize customer value, in close collaboration with the Market Access, Pricing, and the platform marketing team

  • Collaborate with Scientific Affairs and Medical Education teams to develop a KOL strategy and create HCP champions for the products

• Marketing/Product Management:

  • Lead collaboration between Abbott marketing team and distributors’ marketing teams. Build specific marketing programs and campaigns tie dto product to enable innovative approaches to capture mindshare

  • Lead collaboration between US marketing team and Internal Cross-functional areas in support of your product portfolio

  • Understand distributor business dynamics and competitive environment and potential impact on product line

• Subject Matter Expert:

  • Serve as the subject matter expert for the US CardioMetabolics market to inform commercial approaches to reach the varied customer segments.

  • Train sales personnel on customer segmentation, product positioning, and competitive value propositions

  • Review healthcare and competitive landscapes to ensure our commercial organizations are kept up to date on changing marketplace dynamics

  • Identify market research needs to ensure continued understanding of the market

  • Research, analyze and anticipate market conditions to identify market trends, customer requirements and competitive strategy, and identify opportunities for increasing customer and business value through product differentiation.

REQUIRED QUALIFICATIONS

• Bachelor’s Degree in Marketing, Business, Biological Science, or related field

• 3 years of Product Marketing Management experience.

• Traveling up to 30% of the time

• Experience in highly regulated environments, such as diagnostics and/or medical devices

• Strong written and verbal communicator with internal and external stakeholders, including the ability to create and deliver impactful presentations

• Ability to confidently establish objectives and desired outcomes for marketing initiatives

• Creative and innovative skills with a high level of energy, enthusiasm, endurance, and a can-do attitude.

• Demonstrated success in product marketing, execution, driving

• Working knowledge of Windows operating systems and Microsoft applications including Outlook, Word, Excel, PowerPoint, etc.

PREFERRED QUALIFICATIONS

• MBA with marketing emphasis preferred

• Experience in diagnostics marketing; Point-of-Care (POC) diagnostics highly preferred

• At least 3 years of Sales or Distribution experience in Diagnostics.

• Experience within Cardiovascular or Diabetes therapeutic areas

• Excellent quantitative, analytic, and problem-solving skills

• Proficient at forecast modeling and pricing approaches

• Ability to work in a dynamic and fast-paced environment

• compelling value propositions

• Demonstrated ability to manage multiple tasks and projects concurrently

• Demonstrated cross-functional leadership and collaboration skills

• Demonstrated ability to set and meet deadlines, functions well under pressure

• Demonstrated ability to prioritize work and manage multiple projects at a time

• Excellent organizational skills

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:  www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott, and on Twitter @AbbottNews.

The base pay for this position is

In specific locations, the pay range may vary from the range posted.

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