Offer summary

Qualifications:

Proven experience running successful paid social campaigns across Meta, Google, and TikTok., Deep understanding of ad platform best practices and tracking setup., Strong copywriting and creative direction abilities for social ad creatives., Analytical mindset with strong skills in Excel/Google Sheets or reporting tools..

Key responsibilities:

Manage end-to-end campaign setup, optimization, and reporting across Meta, Google, and TikTok.

Develop and coordinate the creation of ad creatives tailored to each platform.

Launch and manage live campaigns, monitoring daily performance and executing real-time optimizations.

Provide clear weekly reports outlining campaign performance and maintain tracking of ROAS.

Job description

This is a remote position.

Job Highlights

Contract: Independent Contractor
Scope: 20 hours per week, Monday to Friday 10am - 2 pm UK time

About the Company
The Company is a trusted UK provider of professional piling solutions, committed to high-quality engineering and seamless customer service. As we expand our digital presence, we are seeking an experienced and results-driven Paid Social Ads Specialist to take full ownership of our social advertising strategy and execution.

Position Summary

We’re looking for a performance-focused ads specialist to manage end-to-end campaign setup, optimization, and reporting across Meta (Facebook/Instagram), Google, and TikTok. After an initial setup phase, you'll run one month of live campaigns focused on achieving a minimum 300% Return on Ad Spend (ROAS)—with real-time optimizations and actionable weekly reporting.

Key Responsibilities

1. Account & Campaign Setup

Configure and formalize ad accounts across Meta, Google Ads, and TikTok Ads Manager
Set up tracking, audiences, pixels, and conversion events
Align all tracking with our Shopify store to ensure accurate performance attribution

2. Ad Strategy & Creative Coordination

Develop and/or coordinate the creation of ad creatives (images, copy, and videos) tailored to each platform
Ensure all creatives are aligned with our brand voice and visual identity

3. Campaign Launch & Optimization

Launch and manage live campaigns across Meta and TikTok for a full 1-month period
Monitor daily performance and execute real-time optimizations in bidding, targeting, and creative

4. Reporting & Analytics

Provide clear weekly reports outlining campaign performance, insights, and next-step recommendations
Maintain transparent tracking of ROAS, with a performance target of 300% or higher

Requirements

Proven experience running successful paid social campaigns across Meta, Google, and TikTok
Deep understanding of ad platform best practices, tracking setup, and Shopify integrations
Strong copywriting and creative direction abilities for social ad creatives
Analytical mindset with strong Excel/Google Sheets or reporting tool skills
Results-driven, with a performance marketing mindset

Benefits

Independent Contractor Perks:

Permanent work from home
Immediate hiring
Steady freelance job

Please note that since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their own benefits and taxes. The professional fees are on hourly rates and the rate depends on your performance in the application process.

ZR_24441_JOB

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