Offer summary

Qualifications:

2+ years of experience in digital marketing, preferably in B2B tech., Strong knowledge of SEO, PPC, Google Analytics, and paid media strategies., Proven experience with marketing automation platforms like HubSpot or Marketo., Excellent content creation skills and strong analytical skills for data-driven decision-making..

Key responsibilities:

Develop and implement a comprehensive digital marketing strategy to increase brand awareness and drive lead generation.

Manage and optimise SEO, SEM, and paid advertising campaigns to enhance online visibility.

Create engaging content marketing strategies tailored to the IoT and AI fleet management industry.

Analyze marketing performance metrics and collaborate with sales and product teams to align campaigns with business goals.

Job description

About the Client:

Our client is an Australian-based company at the forefront of IoT and AI-powered fleet management solutions. They specialise in leveraging cutting-edge technology to enhance operational efficiency, optimise vehicle tracking, and provide data-driven insights for businesses managing large fleets.

As they continue to grow, they are looking for a Digital Marketing Strategist to develop and execute result-driven marketing strategies to expand their online presence, generate leads, and position the company as an industry leader.

Qualifications & Skills:

2+ years of experience in digital marketing, preferably in the B2B tech or similar.
Strong knowledge of SEO, PPC, Google Analytics, and paid media strategies.
Proven experience with marketing automation platforms such as HubSpot, Marketo, or similar.
Excellent content creation skills, with the ability to write and strategise industry-relevant marketing materials.
Hands-on experience managing Google Ads, LinkedIn Ads, and social media campaigns.
Strong analytical skills with experience in data-driven decision-making and marketing performance tracking.
Familiarity with AI-powered marketing tools and emerging technologies in digital marketing.
Ability to work independently in a remote setting while collaborating with cross-functional teams.
Experience in website management, CRO, and UX optimisation is a plus.

Key Responsibilities:

Develop and implement a comprehensive digital marketing strategy to increase brand awareness and drive lead generation.
Manage and optimise SEO, SEM, and paid advertising campaigns (Google Ads, LinkedIn Ads, etc.) to enhance online visibility and conversions.
Create engaging content marketing strategies, including blog posts, whitepapers, case studies, and video marketing tailored to the IoT and AI fleet management industry.
Oversee and enhance the companys presence on social media platforms (LinkedIn, Twitter, etc.), engaging with potential clients and industry stakeholders.
Utilise marketing automation tools (e.g., HubSpot, Marketo) to streamline lead nurturing, email campaigns, and customer engagement strategies.
Analyze marketing performance metrics, track ROI, and generate data-driven reports to refine strategies.
Collaborate with sales and product teams to align marketing campaigns with business goals and product offerings.
Stay up to date with the latest IoT, AI, and fleet management trends, ensuring innovative and competitive marketing strategies.
Manage and optimise the company website for user experience, lead generation, and conversion rate optimisation (CRO).