Media Buyer - Traditional

Media Buyer - Traditional 

Marketsmith Inc. is a women-owned, full-service marketing agency with a proven history of launching products that build successful brands. Our mission is to deliver real business impact for our clients through the applied use of omnichannel campaigns, high-performance creative, and end-to-end measurement. We launch challenger brands into champions and grow champion brands into legends. 

Our unique culture aligns experienced professionals with hungry innovators to create a diverse environment built to drive new discoveries, efficient operations, and effective executions. The team operates under the vision of a highly respected CEO and leadership team who inspire teamwork, innovation, and the ability to make a difference. Marketsmith also stands for much more than just great marketing campaigns. The team values community over everything and is committed to establishing a more equitable future for underrepresented communities through educational workshops, knowledge sessions, employment opportunities, and philanthropic efforts.

Wherever you are in your career, there is a place for you to grow with Marketsmith. Our team is a dynamic blend of seasoned pros and talented rookies: creative thinkers, artists, math whizzes, research junkies, extroverts who can quietly contemplate, and introverts who are full of surprises. And we never stop learning. A Marketsmith teammate demands solutions, and growth is absolute. Our energy is palpable. We lift each other up. We roam outside of silos. We sometimes eat ice cream for breakfast. If you have something special to bring to our award-winning team, we’d love to meet you.

Flexible Remote Work Setting: The Marketsmith Inc office is open for jobs that require that in-person support, but the team is predominantly working from home as we have fully transitioned to a work-from-anywhere model. Marketsmith offers paid time off, Summer Fridays, and a robust benefits package that includes health, dental, accident, life, and critical care insurance; health and dependent flexible spending accounts; a 401(k); guest speakers; access to classes to earn certifications and master technology and marketing tools; an easy commute from NJ, NYC metro, or NE PA; and opportunities to volunteer for causes to help families and/or animals in need. Marketsmith could be your new professional home.

We are proud to be an equal opportunity employer. To level the field, we’ll ask you to take a personality assessment test and agree to a background check.

Employee Action Committee (EAC)

The EAC enriches and advances company culture through special events like our annual holiday party, physical and mental wellness programs, and Town Hall meetings. The committee also publishes a monthly newsletter. 

Diversity Equity Inclusion Intersectionality Committee (DEII)

The DEII fosters an open dialogue within the company to help create ways to continue to elevate leaders, create more internships, and diversify our team. DEII also sponsors interactive events like Q&A sessions, Trivia Night, and guest speakers. 

New Employee Welcome Group (NEW)

The NEW Group is a hub for new teammates to get to know each other, learn about the company, and exchange ideas. It sponsors regular activities to facilitate social interaction between all team members in a fun and relaxed atmosphere.

The Media Buyer is an integral part of the media team, with the ability to manage all aspects of the department including media planning, buying, and performance optimization. This position will be held accountable for client campaigns and performance. The candidate will work closely with partner media channels to set holistic strategies for their accounts.  The ability to multi-task while under deadlines with team members from various disciplines is required.
 

Responsibilities:
 

• Oversee all aspects of client’s media campaigns for local radio and linear TV media buys.
• Monitor and optimize effectiveness of campaigns where applicable.
• Stay up to date on market conditions, programming, talent and format shifts, viewing patterns, rating fluctuations, station management changes, etc. 
• Work with planning lead to collect information about the audiences (size, demographics, etc.) that can be reached by different media.
• Create, develop, and implement customized promotions with radio and TV partners.
• Work closely with media vendors during the RFP process to collect and clarify communications.
• Present metrics in a user-friendly way with insights into performance
• Assist in creation of all plans and presentations.
• Ensure accurate budget applications and invoice reconciliation.
• Stay informed on industry trends and technology.
• Track pacing and performance fluctuations to anticipate client needs.
• Develop a personal knowledge and understanding of all relevant tools, to include but not limited to Bionic, Strata and Advantage.

Requirements:
 

• 2-4 years media experience including both planning and buying
• Excellent written and verbal communication skills
• Bachelor’s Degree
• Experience web/media analytics and reporting
• Ability to work with MS Office product suite 
• Ability to set priorities, manage time effectively, work efficiently and productively