About the Position: 

We are looking for a Senior Field Marketing Manager to lead Field Marketing strategy and execution in critical East and Central territories in North America, in alignment and in support of sales pipeline goals. Working closely with the sales and channel leaders for these regions, this person will own and execute the marketing strategy and execution to support quarterly and yearly sales outcomes. 

Responsibilities: 

• Create, own and execute an integrated marketing strategy and plan in regions aimed at driving expansion,  net new pipeline growth and customer loyalty for key East and Central territories
• Align with sales leadership to deliver marketing programs fostering engagement with key prospects, converting to qualified sales pipeline.  Sr Marketing Manager will be responsible for a portion of regional sales pipeline quota.
• Partner with the channel marketing team to create and execute co-marketing programs with strategic partners, including MSSPs, DMRs, VARs, SIs, distributors and technical alliance partners across the region
• Provide program leadership and guidance to cross-functional marketers (partner, ABM, Campaigns, etc) to build and execute integrated marketing plans for these regions
• Partner with product teams on sales and channel enablement strategies for the NAM region
• Partner with corporate campaigns team to extend global marketing programs to the NAM region and provide regional feedback back to the campaigns team
• Track program results, measuring program success, and reporting metrics via SFDC
• Maintain relationships and competitive pricing sourcing with local marketing vendors and associations
• Manage lead flow and lead follow up for the region and partner with marketing operations on funnel management
• Drive executional excellence; able to forecast program performance and deliver on time, within budget and meeting or exceeding forecasts, and course correct if program performance is not on target with goals

Requirements:

• 15+ years of creating and executing pipeline generating programs directly and with key partners, in alignment with sales goals and priorities
• Extensive knowledge of security market, and the marketing vehicles, partners and associations proven to drive engagement with net new target accounts
• Significant experience driving mid-bottom of funnel leads converting into opptys via virtual and in-person events on behalf of sales new pipeline targets
• Significant experience delivering programs targeting practitioner, decision makers and C-level engagement
• ROI-driven who is familiar with end to end funnel management / ushering the lead to opportunity 
• ABM/data-savvy who can prioritize top target accounts
• Experience with building and managing marketing plans with channel and tech alliance partners to scale the business exponentially
• Proficiency with SFDC

Education and Travel:

• Bachelor’s degree preferred
• Some travel (20%) required

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