Description

Bringing our love of food to families for five generations! Blount Fine Foods is a family-owned and operated manufacturer, marketer, and developer of premium fresh prepared foods. We are an engaging team, bringing restaurant-quality products to America including single-serve grab-n-go fresh soups, mac & cheese, and entrées in grocery stores across the country, as well as for hot bars and restaurants. Help us create the finest food experiences including those with specialty certifications that include organic, gluten-free, and low sodium, among others. Join a proven team for growth, success, and a satisfying career!

Summary: The Category and Trade Planning Analyst is tasked with driving the short and long-term health and success of Blount’s owned and licensed CPG brands. Success will be measured by the development and execution of fact-based dashboards, reporting, and analytical models used to enhance decision making across the marketing and sales function. This role will work closely as part of the marketing and sales teams to track key activities, evaluate their success, and identify how they contribute to the sales pipeline and ensure they’re offering an adequate return on investment (ROI).

Essential Duties and Responsibilities:

1) Sales and Promotional Analysis

On behalf of and in conjunction with, conducts category reviews and analysis, including assortment, retail pricing, and promotional planning for selected accounts
Develops insights, fact-based selling stories, and best-practices for sharing with retailers
Analyze retailer and shopper behavior, leveraging syndicated and panel data and insights for actionable recommendations
Identify trends and opportunities for brands and competitors and share within the sales, marketing and forecasting teams
Develop materials and presentations to assist sales team in driving Blount brand across key retailers
Identify opportunities to create analytics communications, reports and dashboards for the marketing and sales teams.

2) Trade Management and Performance

For assigned retailers, ensure trade and promo activity is captured and reflects the latest available knowledge of retailer activity
Manage and monitor retailer-level trade spends and forecasts to provide actionable insights for the sales team and other key stakeholders
Maintain and communicate internally and externally periodic updates to sales and broker teams.
Become leading voice and subject matter expert in trade planning, allocation and analysis.
Partner with Sales team to build promotional methodologies to better understand promotion incrementality and fatigue.

3) Business Performance

Lead efforts to define and implement frameworks for measuring, reporting, and analyzing sales performance for Blount and Panera Brands to gain alignment on key issues facing the business.
Strategically analyze the brand’s strengths and opportunities vs category trends/key competitors and identify growth area or risks for our core franchises.
Develop dashboards and standardize reporting for Blount and Panera brands to share ongoing insights to key stakeholders (sales, marketing, and operations).

Education and/or Experience:

Bachelor’s degree (B.A.) from a four-year college or university required: MBA preferred.
5+ years of related experience in a brand or category management role with a CPG company being a strong advantage.
Depth of experience using Microsoft Excel (pivot tables, v-lookups and more). Depth of experience with Tableau, Syndicated data sources (IRI/Nielsen) and PowerBI
Strong data skills – must be comfortable analyzing large quantities of data and have passion for data analysis, with a curiosity to get to the root of a problem and solve it
Demonstrated experience working across marketing functions, collaboratively with sales and sales operations.
Experience working with retail customers across Grocery, Mass, and Club Channels
Understanding of marketplace data from syndicated sources and knowledge of resources to obtain information.

Our Total Compensation Package Includes:

Medical, dental and vision benefits.
401k with Company match.
Paid time off include vacation, sick time and holidays.
Education Assistance Program.
Life Insurance and Short-Term Disability.
Discounts on Blount products at Company retail location.
Discretionary Annual Bonus Program.

Category Analyst

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