Public Relations Manager

Position: Public Relations Manager

Location: Glendale. CA – NOT REMOTE

Reports to: VP, Marketing

FLSA: Exempt

About the Role:

As the Public Relations Manager, you will be instrumental in shaping and executing our communication strategy, elevating brand visibility, and fostering strong relationships with media, influencers, retail partners, and internal stakeholders. This role demands a strategic thinker with a proven ability to generate impactful PR campaigns and leverage influential connections to drive brand awareness and business growth.

Key Responsibilities:

Strategic PR Initiatives: 

• Spearhead the creation and implementation of comprehensive PR strategies that align with overarching business goals and brand identity.
• Orchestrate all facets of PR campaigns, including proactive media outreach, compelling content development, and impactful event management.
• Establish clear KPIs and meticulously track PR performance, providing insightful reports and actionable recommendations.
• Conceptualize and implement innovative consumer-facing PR campaigns that build brand desire and engagement.
• Design and implement effective internal communication strategies that foster transparency, engagement, and a unified brand message.
• Develop and distribute engaging timely announcements, and other informative communication materials.
• Facilitate clear and consistent communication flow across all internal departments.

Media Relationships: 

• Create strong, mutually beneficial relationships with key journalists, editors, and producers across key trade publications.
• Proactively secure high-impact media placements that enhance brand prestige and product visibility.
• Craft persuasive press releases, engaging media kits, and compelling story angles that resonate with target media.
• Develop and execute targeted PR strategies to support wholesale partnerships, trade show participation, and industry recognition.
• Generate positive and influential media coverage for new collections, collaborations, and trade initiatives.
• Develop compelling content and narratives for consumer-focused media outlets and digital platforms.

Retail Partner Communication: 

• Collaborate with retail partners to develop and support localized PR initiatives and marketing efforts.
• Create and disseminate relevant PR materials and guidelines to ensure consistent brand messaging across all retail touchpoints.
• Create communication strategy for sending key messages & updates to retail partners

PR Events: 

• Plan and execute high-profile trade press events, product launches, and exclusive brand experiences.
• Manage all logistical aspects, media attendance, and post-event follow-up to ensure maximum impact.
• Curate and manage press appts during key trade show moment

Qualifications:

1. Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
2. Minimum of 10 years of progressive experience in public relations, with a demonstrable track record of success within the luxury goods or jewelry industry preferred.
3. Proven ability to secure significant media placements and develop and execute impactful PR campaigns across diverse audiences.
4. Deep understanding of the luxury market dynamics, consumer behavior, and media landscape.
5. Exceptional written and verbal communication skills, with a keen eye for detail and brand voice.
6. Established and actively cultivated network of media contacts and influential individuals within the luxury and lifestyle sectors.
7. Proactive, strategic thinker with strong problem-solving and decision-making abilities.
8. Excellent organizational, project management, and time-management skills, with the ability to manage multiple priorities simultaneously.
9. Experience developing and implementing internal communication strategies.
10. Exceptional interpersonal and relationship-building skills.

If interested - please make sure to answer all questions in order to be considered for the role.