Marketing Manager

Job Overview

Salary: £50,489 per annum

Contract type: maternity cover fixed-term appointment for 12 months

Band: G / Grade 7

Closing date: Sunday 6th July at midnight

We’re looking for a creative and experienced Marketing Manager to lead our busy marketing team. You’ll develop and oversee our marketing strategy including brand development, campaigns and digital marketing. You will work to build the profile of The National Archives across a wide range of audiences.

You’ll have experience of leading a team to work across multiple marketing and advertising channels and will have an excellent understanding of digital content and platforms. You’ll also be an excellent communicator, with experience of using your skills to persuade, influence and negotiate a range of stakeholders and suppliers.

This is a full time post. However, requests for part-time working, flexible working and job share will be considered, taking into account at all times the operational needs of the Department. A combination of onsite and home working is available and applicants should be able to regularly travel to our Kew site for a minimum of 60% of their work time.

How to apply:

To submit your application please click the 'Apply' button on this page. You will be asked to provide details of your work experience and write a personal statement, not exceeding 1200 words.

Selection for interview will be based on the ‘essential’ requirements in the job description below so please ensure that you demonstrate in detail how you meet these requirements.

We understand that you might use artificial intelligence (AI) and other resources to assist with your application; however, please ensure all information you provide is factually accurate, truthful, and original and doesn’t include ideas or work that isn’t your own. We encourage you to showcase your unique knowledge and skills using your own voice.

Interviews will be held on-site and will include a written assessment.

Job Description

Role and Responsibilities

Decision making and leadership:

• Determines direction, investment and partnerships for marketing team to raise the profile of The National Archives with target audience(s)

• Lead on public messaging including service changes with responsibility for marketing channels (email and social media) and engage and coordinate communications for the organisation as a whole, working with teams across the organisation

• Lead and advocate for  the marketing team and raise the profile of the department across the organisation

Brand and audience strategy:

• Lead on brand and audience strategy, embedding these throughout the organisation's programmes and engagement to raise the profile of The National Archives

• Oversee a programme of high quality and integrated multi-channel marketing campaigns that deliver against strategic organisational targets

• Increase brand consistency internally and externally to maintain and improve brand reputation

• Coordinate organisational efforts to improve visitor journey and visitor experience online and offline, working with heads of department across the organisation

Marketing communications:

• Lead the development of TNA's marketing strategy to support our organisational strategy, Archives for Everyone and raise the profile of The National Archives amongst target audience(s)

• Set and meet stretching targets for TNA's marketing strategy.

• Develop content marketing strategy across physical and digital channels to build and maintain touchpoints with public audience(s)

• Partnering with external suppliers, develop and implement innovative and sector-leading campaigns that grow our audience and build our reputation.

Campaigns and metrics:

• Adopt an integrated, creative, strategic approach to campaign planning across TNA.

• Set stretching campaign targets and monitor and report against outcomes.

• Benchmark performance of marketing campaigns and evaluate activity against sector standards.

• Consult Customer Data & Insight team to inform campaign planning and evaluation and increase understanding of our audiences

Relationships:

• Influence at all levels within the organisation, shaping the organisation's engagement strategy and ensuring brand impact of strategic decisions is considered and evidenced.

• Build a wide network outside the organisation, bringing in expertise, opportunity and to facilitate benchmarking and collaboration.

• Offer strategic marketing advice across the organisation and beyond (eg the sector), influencing and promoting best practice marketing internally.

• Facilitate cross-matrical working, bringing together people from different disciplines to deliver strategic projects.

• Broker partnerships and contracts to deliver value and bring in key skills.

Team and service delivery:

• Facilitate efficient, impactful engagement for colleagues across the organisation by providing integrated marketing communications plans and high-quality value for money, design and production solutions.

Working Conditions

• Normal office environment

• Display Screen Equipment user

Person Specification

Essential criteria:

• Marketing experience: extensive experience of multi-channel marketing and brand strategy, at scale, in a high-profile organisation. Proven creativity and business-minded planning for marketing campaigns.

• Digital marketing experience: extensive experience of digital advertising, email marketing, social media engagement and engaging with digital-first audiences

• Communications skills: ability to set standards for communications for a variety of audiences; briefing effectively and responding at pace. Excellent written and verbal communication skills, with an ability to assimilate complex information and clearly communicate the relevant points to a range of stakeholders.

• Engagement and relationship building: demonstrable ability to nurture and leverage high level external networks. Excellent interpersonal and team working skills.

• Team management skills: experience of managing staff and resources in a busy marketing team.

• Planning and strategy: proven ability to organise and direct a range of projects; ability to respond effectively to unexpected developments and tight deadlines. Ability to horizon scan and take the long view; provide leadership and strategic direction.

• Influence and judgement: strong persuasion and negotiating skills; diplomacy, discretion and sound judgement. Calm when under pressure; comfortable dealing with contentious topics, dispute and significant reputational risk.

Desirable criteria:

• Experience/knowledge of the cultural sector

• Experience of opportunities presented by digital technologies

• Well-developed knowledge and networks within government and/or cultural sector

The Civil Service is committed to attract, retain and invest in talent wherever it is
found. To learn more please see the Civil Service People Plan and the Civil Service
D&I Strategy.

Benefits 

 

Generous benefits package, including pension, sports and social club facilities, onsite gym, discounted rates at our on-site cafe and opportunities for training and development.  Annual leave entitlement of 25 days per calendar year (rising to 26 days after 2 year’s service, and incrementally to 30 days after six years) and 10½ days public and privilege holidays per annum.

 

Any move to The National Archives from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax-Free Childcare. Determine your eligibility at https://www.childcarechoices.gov.uk; (opens in new window)