Marketing Technology Manager

Description

Who We Are

At Eden, we’re on a mission to transform lives by delivering life-changing treatments and exceptional care. Our collaborative environment offers competitive compensation, professional growth opportunities, and a mission-driven focus on maximizing value for both our business and our customers. We foster a goal-centric culture that encourages risk-taking, self-empowerment, and transparency, ensuring you can thrive in a fast-paced setting where your impact truly matters.

Our Mission

Eden is committed to tackling America’s metabolic health crisis by educating the public on its challenges and providing access to proven, science-backed treatments. With over 80 million Americans affected and $600 billion in annual medical costs attributed to metabolic disorders, we aim to empower people to improve their health and maintain lasting results. Our simple yet powerful goal: transform lives through education and effective, outcomes-driven care.

Role Summary:

The Marketing Technology Manager is an innovative, creative technologist who will be responsible for the vision and oversight of how to leverage the power of the digital environment to reach members, prospective members, and our communities. In collaboration with the Marketing Strategy and Creative team the Marketing Technology Manager will use their knowledge and experience in marketing automation, digital technology platforms, communications, brand building and media trends to develop, optimize, and enhance the marketing ecosystem for Eden.

Key Responsibilities:

• Develop and execute a comprehensive MarTech strategy aligned with business goals.
• Own and optimize the MarTech stack, ensuring seamless integration between CRM, marketing automation, data platforms, and analytics tools.
• Evaluate and implement AI-driven marketing solutions/arbitration for personalized member experiences.
• Drive adoption of predictive analytics and automation to improve targeting, segmentation, and lifecycle marketing.
• Ensure data governance, privacy, and compliance with GDPR, TCPA, Can-Spam and industry regulations.
• Oversee the deployment of AI-driven, behavior-based marketing automation workflows.
• Develop omnichannel engagement strategies across email, SMS, web, paid media, and mobile app notifications.
• Leverage data insights to improve conversion rates, member retention, and upsell opportunities.

Qualifications

Skills & Qualifications:

• Bachelor’s degree in Marketing, Computer Science, Information Systems, or related field (MBA or master’s degree preferred).
• 6+ years of experience in marketing technology or digital transformation roles.
• Proven track record of implementing marketing technology solutions that drive business outcomes.
• Deep understanding of marketing, data, and analytics principles.
• Excellent project management, vendor management, and communication skills.
• Ability to influence stakeholders at all levels and manage cross-functional initiatives.
• Familiarity with relevant regulations and data governance best practices.

Personal Traits:

• Strategic thinker with a passion for innovation and continuous improvement.
• Strong leadership presence and collaborative mindset.
• Adept at balancing technical detail with business context.
• Resilient and adaptable in a rapidly changing environment.
   

Housekeeping

Eden is proud to be an equal-opportunity employer. We provide employment opportunities regardless of age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class. Each individual at Eden brings their own perspectives, work experiences, lifestyles, and cultures with them, and we believe that a more diverse team creates more innovative products, provides better services to customers, and helps us all grow and learn. 

Compensation at Eden will be determined by skills, experience, and geographic location. At the launch of each position, we benchmark compensation to the appropriate role and level utilizing competitive compensation data from various data sources as references. At the offer stage, we use the signal we received from our interviews coupled with your experience, location, and other job-related factors to determine final compensation. 

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