Conversion Rate Optimization (CRO) Lead (Promova) at Genesis

At Promova, we’re redefining language education to make it accessible, personal, and effective for today’s fast-paced world. Our growing team of 150+ professionals is on a mission to connect people, bridge cultures, and empower lifelong learners-reaching every country except aggressor states (yes, even Antarctica).

We blend AI-driven innovation with human expertise to create tools that help people speak with confidence, embrace new cultures, and truly belong in any language. As part of our team, you’ll make a real impact, work in an environment built on care, quality, and creativity, and grow alongside a community that values progress.

With flexible work options, comprehensive benefits, and endless growth opportunities, Promova is more than a workplace - it’s a movement.

We are looking for a Product Marketing Lead to join our dynamic Promova team. In this role, your main objective will be to grow revenue by improving web funnel conversion and launching new funnels that scale the business. You’ll be the driver behind high-impact user journeys that directly influence our unit economics.

YOUR AREA OF IMPACT:

• Lead, mentor, and scale the product marketing team, ensuring strong cross-functional alignment with Creative, UA, Development, and Design.
• Set team priorities and drive execution to maximize impact on funnel performance and business growth.
• Launch and optimize A/B/C tests to boost funnel conversion and reduce drop-offs.
• Identify new funnel opportunities through market, competitor, and user insights.
• Own funnel performance - improve existing journeys and rapidly experiment with new ones to unlock growth.

ABOUT YOU:

• Experience in Growth/Product Marketing, Product Management, CRO, or funnel-focused roles within web products or apps.
• Data-driven with strong analytical skills - comfortable forming hypotheses, running A/B/C tests, and turning insights into action.
• Clear communicator, skilled at cross-functional collaboration and driving results without friction.
• Experience working closely with media buying teams.
• Familiar with JIRA and Amplitude/Tableau/Looker Studio.
• English proficiency at Upper-Intermediate level or higher.
• Marketing mindset combined with curiosity about user psychology - understanding what captures attention and drives action.

WHAT WE OFFER:

• Lead a strategic, revenue-critical area with real impact on company growth.
• Freedom to implement your ideas and shape the product’s future.
• A large, skilled marketing team eager to share knowledge and support your development.
• A dynamic and fast-growing industry that offers continuous opportunities for personal and professional growth.

CORPORATE BENEFITS:

🎓Growth - offered to help develop your skills, advance your career, and reach your full potential: сompensation for additional training at external events and seminars; access to a large electronic library; paid online courses and conferences; Promova English Group; English Classes; Promova Speaking Club and access to Promova Premium.

🧘🏼Wellbeing - offered to support your overall health, happiness, and resilience: work remotely from any safe location worldwide; flexible work schedule; 20 paid vacation days per year; an unlimited number of sick days medical insurance coverage; mental health support; power station reimbursement; employee discounts and special benefits for remote employees.

🏄🏼‍♂️Fun&Activities - offered to foster informal communication and strengthen social connections among teammates: remote team compensation for gathering and team-building episodes.

INTERVIEW PROCESS:

• Pre-screen with Recruiter (40 minutes)
• Interview with Head of Performance Marketing (1.15 hours)
• Test Task
• Bar-raising (1 hour)

If you’re ready to help reimagine language learning for today’s world, let’s do it together!