Employer Branding Specialist | GT

GT was founded in 2019 by a former executive from Apple, Nest, and Google - Andy Baynes . GT's mission is to connect the world's best talent with product careers offered by high-growth companies in UK, USA, Canada, Germany and the Netherlands. Our engineers have worked on products with McLaren, Universal Studios, Jaguar Land Rover, Reevoo, SmartXpo, Rio ESG, Eagle Genomics - to name a few.

Based in the UK, the US, Canada and Ukraine, GT offers both full remote and flexible (office & remote) opportunities.

🇺🇦 GT firmly stands with our friends and colleagues in Ukraine and with all the people of Ukraine. We don’t work with russia & belarus, we donate & volunteer on a regular basis. In 2023 GT was part of the TOP 100 companies that support Ukraine & Ukrainians.

GT is looking for an Employer Branding Specialist to join our growing team.

About the Role

We’re looking for a well-rounded Employer Branding Specialist to lead and execute across the full spectrum of company communications and employer brand initiatives. This role is perfect for someone who thrives in a fast-paced, agile environment and loves wearing multiple hats — from crafting compelling content and managing digital channels to championing the employee experience and telling authentic team stories.

This is a high-impact, hands-on role that combines strategy and execution. You’ll work closely with leadership, sales, delivery, HR, and recruitment teams to bring our brand to life across channels and audiences.

Responsibilities:

Marketing & Brand Communications

• Maintain, manage and continuously improve the company website, case studies, social media presence (LinkedIn, Instagram, Facebook), and other digital touchpoints for consistency, credibility, and conversion.

• Work closely with core team to identify marketing opportunities and support business development with pitch decks, one-pagers, and campaigns.

• Analyze the performance of marketing initiatives and suggest optimizations.

Employer Brand

• Build and maintain a strong employer brand aligned with the company’s values and culture.

• Lead the strategy and execution of internal communication campaigns (events, updates, milestones, all hands etc.).

• Manage the company’s presence on platforms like LinkedIn, Glassdoor, and job boards.

• Collaborate with HR and recruitment teams to create candidate-centric content (team spotlights, hiring campaigns, referral program promotions, etc.).

• Plan, organize, and promote culture and engagement initiatives that strengthen team connection and company values

Content Creation & Coordination

• Write and edit content including blog posts, newsletters, interviews, and team announcements.

• Source and manage creative assets (designers, photographers, video editors) as needed.

• Ensure brand tone of voice and visual identity are consistent across all materials.

Essential knowledge, skills & experience:

• 3+ years of experience in marketing, communications, or employer branding (agency or in-house). Experience working in IT, tech, or outstaffing/outsourcing companies will be a plus.

• Strong copywriting skills and ability to translate complex ideas into clear and engaging content.

• Experience managing social media, basic design tools (Figma, Canva), and CMS platforms (like Editor X, WordPress).

• Comfortable collaborating across departments and juggling multiple projects at once.

• A genuine interest in company culture, employee experience, and the tech ecosystem.

• English B2+

Interview Steps

1. GT interview with Recruiter

2. Interview with HR director

3. Final interview with CEO

We go beyond usual perks… By working with us, you will get:

• Health insurance

• Psychotherapy coverage

• Sport coverage

• Learning budget

• Budget for massages & SPA

• 18 business days of paid vacation days per year

• Paid sick leaves

• All public holidays are paid days off

• Maternity & paternity leave policy