Offer summary

Qualifications:

5+ years of B2B demand generation experience, preferably in consulting or professional services., Proficiency in AI marketing tools and marketing automation platforms., Strong content creation skills tailored for various business personas., Experience with analytics and attribution modeling for complex sales cycles..

Key responsibilities:

Execute multi-channel demand generation campaigns including email, LinkedIn, and webinars.

Collaborate with the sales team on lead qualification and feedback processes.

Create compelling content that translates complex AI/data concepts for C-suite decision-makers.

Establish metrics and report on marketing-sourced pipeline and revenue contributions.

Job description

About Us

We are a leading boutique Data & AI consulting firm with a proven track record of helping enterprises unlock the transformative power of their data. As a Microsoft Partner with deep expertise in artificial intelligence, machine learning, and data engineering, we've built our reputation by delivering high-impact solutions that drive measurable business outcomes. Our team combines technical excellence with strategic business acumen, working with forward-thinking companies across industries to accelerate their data-driven transformation journey.

The Opportunity

We're at an exciting growth phase and looking for a results-driven demand generation expert to fuel our expansion. This role is critical to our success - you'll be responsible for generating qualified leads that convert to substantial pipeline and directly contribute to revenue growth. You'll be accountable for marketing-sourced revenue and measurable business impact, not vanity metrics.

Requirements

What You'll Do

Demand Generation Execution

Execute multi-channel campaigns: email, LinkedIn, content marketing, webinars, events
Leverage AI marketing tools for personalization at scale and campaign optimization
Manage and optimize existing marketing automation and CRM systems
Collaborate closely with the sales team on lead handoff, qualification, and feedback loops

Technical Translation & Content

Partner with the delivery team to transform complex AI/data concepts into compelling business value propositions
Create content for different personas (C-Suite, Directors, Technical, etc.) that resonates with C-suite decision-makers
Develop case studies, thought leadership, and proof points that build consulting credibility
Adapt messaging for different audiences (CEO, CTO, COO, CFO) and industries

Performance & Analytics

Establish clear metrics and attribution models for long sales cycles
Report on marketing-sourced pipeline and revenue contribution
Conduct systematic A/B testing and campaign optimization
Provide data-driven insights and recommendations to leadership

What You Bring

Required Experience

5+ years B2B demand generation with deal sizes $100K+ (consulting/professional services preferred)
Proven track record of generating qualified leads that convert to a substantial pipeline. That includes marketing directly to channel partners.
Enterprise marketing experience with PE-backed companies or mid-market firms ($50M+ revenue)
AI marketing tools proficiency: ChatGPT/Claude/Perplexity, marketing automation AI, predictive analytics, and personalization platforms
US market knowledge and experience with American business culture

Technical Skills

Content creation
Marketing automation platforms and lead nurturing
Account-based marketing tools and strategies
SEO, content marketing, and multi-channel campaign management
Analytics and attribution modeling for complex sales cycles

Essential Soft Skills

Technical Translation Expert: Ability to communicate complex AI/data concepts to non-technical business leaders
Execution Discipline: Self-organizing leader who sets priorities, defines tasks, and delivers projects on time and on budget
Strategic Problem Solver: Structured thinking and systematic approach to challenges
Collaborative Partner: Experience working closely with sales teams and handling feedback constructively
Critical Thinker: Data-driven decision making with the ability to test hypotheses and iterate
Results-Oriented: Comfortable being held accountable for revenue outcomes

What Success Looks Like

Generate 20+ qualified leads per month that sales accepts and pursues
Achieve 15%+ lead-to-opportunity conversion rate within 6 months
Contribute to $3-6M+ in marketing-sourced pipeline annually
Establish systematic processes for demand generation that can scale

What We Offer

Opportunity to shape marketing strategy from the ground up
Work with cutting-edge AI/data projects and innovative clients
Collaborative environment with experienced consulting professionals
Flexibility and autonomy to execute your strategic vision
Direct impact on company growth and success

Ready to own and drive full-funnel marketing strategies that fuel growth?

Join us and take the lead in building and optimizing high-impact demand generation programs, all within a fast-paced, collaborative environment where your ideas and innovation are welcomed and truly valued.

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