Marketing Project Specialist

Leadstack Inc. is an award-winning, one of the nation's fastest-growing, certified minority-owned (MBE) staffing services provider of contingent workforce. As a recognized industry leader in contingent workforce solutions and Certified as a Great Place to Work, we're proud to partner with some of the most admired Fortune 500 brands in the world.

Job Title: Project Specialist
Duration: 03 Months
Location: Remote
Pay Range: $25 - $31/hour

The Alcohol General Management team's Consumer Pod operates in a space between Consumer Growth and Client Platform, and we often need to quickly activate in-house marketing and improve operational efficiency to drive immediate business growth.

RESPONSIBILITIES
(Define Strategy: 10% of time) collaborate with GM team to define occasion strategy and approach
(Lead Execution: 60% of time) support quick executional efforts and manage campaign execution from end to end
(Drive Learnings: 30% of time) write campaign retros and identify best practices for future efforts, levering SQL to analyze campaign performance and identify what is working well and what isn't
TRAITS FOR SUCCESS
Comfortable with ambiguity, moving fast, and getting details right
Self-Led - eager to learn with given resources
Scrappy - act decisively and independently to get the job done quickly
Efficient Operator - bias to action and detail-oriented
Detail-Oriented - thorough troubleshooter, willing to invest what's needed to get the job done right
Collaborative - clear & concise at managing updates with cross-functionals and communicating results

Technical Skills:
Google Sheets / Excel - proficient. Able to create and manipulate data to report results and understand trends
Campaign Manager - (learn on job). Able to set up & audit campaigns
Figma - (can be learned on job). Able to create images for banners and emails using templates. Willing to learn more advanced level to create templates themselves
SQL - basic understanding. Able to manipulate and write queries to pull performance metrics. The candidate will be given a few SQL exercises for assessment

Knowledge / Experience:
Project Management - Able to prioritize an ongoing intake of projects
Stakeholder Management - Familiar with daily updates and working with many cross-functionals
Data Analysis - Able to pull performance across individual campaigns to compile learnings and incorporate those into future work
Speed and Consistency:
This is a daily process – we need someone who's able to be hands on, available, and all over it

EXAMPLE PROJECTS / DAY IN THE LIFE
Weekly cadence:
Manage and prioritize an ongoing intake of projects (with Fei)
Daily cadence:
Communicate with cross-functional teams to address any questions
Example Projects: Typically 1-2 week turnarounds
Promo & Marketing Activations
Creatives (Banners, Emails, Header images)
Merchandising Audits/ Campaign management
Campaign Performance Tracking and Readouts for leadership
Example Problems to Solve: Throughout contract period
What marketing levers have the highest ROI? E.g., revenue or new cx earned from banners, carousels, digital flyers etc. for the time invested
What are ways to improve efficiency? E.g., by creating templates, reducing steps, re-allocating resources, etc.
What this role supports differently from Ad Ops / Central Creative team:

Alcohol experimentation
Alcohol-specific POV on efficiencies & ROI from each work type
Ad-hoc campaigns that require high-trust touch
Learnings from your work can inform what we request in the future from Ad Ops and Central Creative

To know more about current opportunities at Leadstack, please visit us at https://leadstackinc.com/careers/

Should you have any questions, feel free to call me on (415) 985-0815 or send an email on ankit.anand@leadstackinc.com