Offer summary

Qualifications:

At least 2 years of experience in product or growth marketing., Proven success in leading referral programs or monetization initiatives., Strong analytical skills with experience in tools like Mixpanel or Tableau., Excellent English communication skills, both written and verbal..

Key responsibilities:

Develop and execute marketing strategies for referral programs.

Manage go-to-market plans for pricing changes and new features.

Create compelling messaging for new offers and feature tiers.

Analyze data and market trends to identify growth opportunities.

Job description

Description

Imagen is looking for a motivated and results-driven product marketing manager, with a passion for planning and executing product and feature launches and collaborating with the product team on product adoption and success.

Responsibilities

As a Product Marketing Manager at Imagen, you’ll be responsible for:

Referral Program Strategy & Execution - Lead the marketing development, optimization, and scaling of our referral program. Define incentives, craft messaging, and work cross-functionally to turn users into a top acquisition channel.
Monetization & Packaging - Own go-to-market for pricing changes, new feature packaging, and feature adoptions flows. Analyze user behavior and business performance to inform monetization strategy
GTM Planning & Execution - Build and execute go-to-market plans for monetization-related features and experiments. Align stakeholders across product, marketing, and customer teams to ensure successful rollouts.
Positioning & Messaging - Craft compelling positioning and messaging for new offers, packages, and feature tiers. Clearly communicate value to both new and existing users.
Growth Analysis & Competitive Research - Use data and user insights to uncover opportunities and identify friction points. Monitor market trends and competitive approaches to referrals and monetization.

Requirements

2+ years of experience in product marketing, growth marketing, or a related role.
Proven track record in leading referral programs or monetization initiatives.
Analytical mindset with experience using tools like Mixpanel or Tableau.
Strong English communication skills - both written and verbal.
Experience in product launch planning and cross-functional coordination.
Comfortable working in a fast-paced, experiment-driven environment.
Strategic thinker with hands-on execution skills and a bias for action.

Required profile