Growth Marketing Manager

Build the Demand Engine: Invent. Iterate. Impact.

Join Acuity Insights at a pivotal moment of transformation. As our next Growth Marketing Manager, you’ll help design and build our first true demand generation engine from the ground up.

This is a builder’s opportunity: you’ll shape how we generate awareness, convert interest, and drive pipeline growth for our Program Experience products, One45 and Analytics, which help health education programs support learners and graduate the world’s future doctors, nurses, and other healthcare professionals. Along the way, you’ll help fuel our evolution into a unified platform company and lay the groundwork for a demand generation engine that grows with us.

If you’re a performance-minded marketer who thrives on experimentation, likes turning ambiguity into clarity, and wants to shape something meaningful from day one, this role was tailored for you.

The Role You’ll Play

You won’t just run campaigns, you’ll help build the engine that powers them. As our Growth Marketing Manager, you’ll own demand generation for our Program Experience products and be a key contributor to how demand gen operates at Acuity overall.

You will be responsible for developing, planning, and executing all demand generation strategies, campaigns, and performance metrics to drive full-funnel awareness and conversion for our Program Experience solutions. You’ll work closely with your counterpart on the Assessments side and be part of a multidisciplinary marketing team that spans product marketing, content, brand, events, and digital.

You’ll join at a pivotal moment: 

• Demand gen is a greenfield function recently formalized. You’ll help evolve it from early experiments to a disciplined, data-led growth engine.
• The marketing team is evolving. You’ll be part of a cultural shift toward proactive, consultative marketing that is driven by impact, not output.

How You’ll Contribute

This is a builder role with a broad scope and deep impact. You’ll work alongside a tight-knit, multidisciplinary team to:

• Architect and execute full-funnel demand generation and nurture strategies aligned to pipeline and revenue goals
• Design, launch, and optimize integrated campaigns across paid media, ABM, SEO, email, and the website
• Own market entry in new regions, tailoring campaigns for audiences in the U.K., Australia, New Zealand, and the GCC
• Establish testing and measurement practices, introducing experimentation into the culture of how we market
• Drive content strategy for Program Experience demand campaigns, producing or co-producing performance-focused assets
• Collaborate cross-functionally with Product Marketing, Sales, RevOps, and Creative to bring campaigns to life
• Lay the groundwork for scalable processes and infrastructure, from automation flows to campaign reporting

What You’ll Help Make Possible

Marketing at Acuity isn’t just about generating leads. It’s about creating meaningful connections with the institutions shaping tomorrow’s professionals.

With your work, we’ll:

• Launch a modern, scalable demand generation engine for Program Experience
• Increase top of funnel awareness, meet pipeline generation goals,  and improve lead quality in both core and emerging markets
• Reduce acquisition cost by improving targeting, messaging, and conversion
• Build the systems and practices that make experimentation and iteration part of how we grow
• Bring purpose-driven products to new global audiences
  

Who You’ll Work With

You’ll report to the Director of Marketing and partner closely with:

• Senior Growth Marketing Manager, focused on lifecycle and email strategy
• Product Marketing, for messaging, personas, and GTM alignment
• RevOps & Sales, for pipeline tracking, scoring, and handoff optimization
• Content & Creative, for assets, storytelling, and site performance
• External contractors or agencies, as needed for execution and support

You’ll be part of a tight-knit, multidisciplinary marketing team that balances depth, experimentation, and care. We move quickly and collaboratively, embracing progress over perfection and learning as we go.

What You Bring to the Table

Demand Engine Design. You’ve built or rebuilt demand generation programs with clear objectives in B2B SaaS environments, owned KPIs, and full-funnel accountability, from awareness to SQL handoff. You think holistically and plan with the full journey in mind.

Channel Execution. You’ve run campaigns utilizing multiple marketing channels, including content marketing, digital advertising, organic and paid media channels,  SEO, email marketing, virtual and in-person events and a variety of other methods to generate qualified leads. You know how to adapt your approach based on audience, intent, and performance. You match tactics to strategy, not the other way around.

Experimentation Mindset. You think like a scientist: hypothesis-driven, iterative, and always testing to improve outcomes. You know when to explore and when to optimize, and how to do both with limited data or budget.

Marketing Automation & Infrastructure. You’ve set up or evolved automation flows, scoring models, and campaign tracking using tools like HubSpot and Salesforce. You balance operational detail with long-term scalability.

Cross-Functional Collaboration. You’ve partnered with Sales, CS, RevOps, and Product Marketing to align messaging, targeting, and handoff. You know how to bring others along and how to translate marketing performance into business value.

Analytical Fluency. You’ve used reporting not just to track results, but to find opportunities, identify patterns, and tell a story. You can connect metrics to impact and turn insights into action.

Strategic Execution. You move fluidly between planning and doing, comfortably zooming out to set a campaign strategy or diving into an ad platform or email flow to make it real.

Comfort With Ambiguity. You’ve stepped into roles or environments where the playbook didn’t exist yet. You brought structure to the chaos, built from scratch, and made something repeatable.

How We Support You

Compensation & Growth

• Fair, transparent salary. The hiring salary for this role is $100,000–$120,000 CAD, within a broader internal pay band. The final offer will reflect experience, scope, market alignment, and internal equity.
• Learning budget. $3,000 annually for professional or personal development.
• Long-term value. Access to employee stock options as part of our shared growth.

Flexibility & Well-Being

• Remote-first work. Fully remote within Canada, with up to 6 weeks per year to work internationally.
• Generous time off. Two-week company-wide closure in December, self-directed vacation (most take 4-6 weeks), and one Friday off per month from February to November.
• Health benefits. Comprehensive coverage from day one for you and any dependents via Equitable Life of Canada and Nivati.
• Retirement planning. GRSP matching program with up to 2% salary contribution.

Family & Community

• Parental leave. 16-week top-up beyond EI, no matter your role in growing your family.
• People-first culture. A caring, inclusive environment where learning, balance, and belonging are prioritized.

What to Expect From the Process

Whether you apply directly, are referred, or connect with a recruiter or hiring manager, you’ll be given equal consideration. Your application is reviewed by a real person, with care and attention to your experience, skills, and motivation, as well as the qualities that help people thrive here.

We don’t use AI to evaluate applications. However, if you don’t meet baseline requirements, like Canadian residency and valid work authorization, you may be automatically screened out. During our conversations, we may use AI-powered note-taking to support focus and accuracy, but all decisions are made by people.

We view hiring as a two-way conversation. Our goal is to learn about and understand your career journey, abilities, and interests while giving you the insight you need to decide whether this role and team feel like the right fit.

Here are the steps to expect:

1. Application Review & Response. A human carefully reviews your application. You’ll hear back from us, whether or not you move forward.
2. Conversation with Recruiter. A recruiter will reach out for a phone call to learn more about your background and goals, and to share details about the role, team, company and culture.
3. Conversation with the Manager. A video call with your potential manager to explore your relevant experiences and share more about the day-to-day realities of the role and team.
4. Case Study & Team Conversations. You’ll present a brief case study and meet 1:1 with future teammates to assess alignment and ways of working.
5. Decision & Follow-Up. After consolidating feedback, the hiring manager makes a decision, typically within 2–4 business days.
6. Offer Conversation & References. If it’s a mutual match, we’ll invite you to a conversation to walk through the offer. Any offer is contingent on completing a reference check.

We know our process is a meaningful time commitment, and we truly appreciate the effort and energy you invest in getting to know us. We aim to make every step thoughtful, transparent, and worthwhile, for you as much as for us.

Our Story & Purpose

We believe everyone has incredible potential. At Acuity Insights, our mission is to uncover it, nurture it, and help bring it to life.

Our journey began with a bold idea: to improve how we assess people, not just by academic metrics, but by who they are. In partnership with McMaster University, we developed Casper in 2004 to measure the durable, human skills that matter in health professions and other fields where people work with people. That vision came to life with the founding of Altus Assessments in 2014.

Meanwhile, One45 started in 1998 at the University of British Columbia, helping medical education programs digitize complex processes like curriculum management, scheduling, and assessment. Over time, it became a trusted partner to programs across North America and beyond.

In 2021, Altus Assessments acquired One45, and in 2022, we unified as Acuity Insights, a single, growing organization with a shared purpose and broader vision.

What started as two distinct products is now one integrated mission supported by our Analytics solution, which delivers actionable insights to drive continuous improvement across the learner journey.

Today, our platform supports students and institutions from admissions to graduation across North America, the U.K., Australia, New Zealand and Saudi Arabia. 

As we continue to grow, we’re committed to being more than a software provider. We’re trusted thought leaders and valued advisors in higher education, offering practical solutions, strategic insights, and guidance that help our partners make confident, informed decisions.

Life at Acuity Insights

We’re a remote-first team of 130+ people who care deeply about our work and about each other. While we collaborate virtually across time zones, we make space for connection through thoughtful rituals, candid conversations, and the occasional in-person meetup when we can.

Our core values (caring, curious, and driven) shape how we show up for each other, our partners, and the learners and educators we serve. We listen with intention, build with purpose, and hold ourselves to high standards without losing sight of empathy and balance.

We’re committed to inclusion and belonging, not just in principle but in practice. We know that diverse perspectives make us better, more creative, more resilient, and more equipped to solve meaningful problems. Our policies are designed to support equity, flexibility, and well-being.

If you’re looking for purposeful work, room to grow, and a team that’s as thoughtful as it is ambitious, we hope you’ll consider joining us.