Offer summary

Qualifications:

HND or Bachelor’s degree in any field., Minimum of 2 years of experience in digital marketing, preferably in e-commerce or fashion., Proven track record in managing paid ad campaigns, social media marketing, SEO, and email marketing., Strong knowledge of social media platforms and proficiency in tools like Google Analytics and Adobe Photoshop..

Key responsibilities:

Develop and execute full-funnel digital marketing strategies including content creation and paid campaigns.

Enhance product images using AI tools and ensure visual consistency across platforms.

Manage social media calendars and create engaging content that reflects the brand's luxury identity.

Analyze performance metrics and provide regular reports on digital marketing campaigns.

Job description

Job Summary

The ideal candidate will be responsible for developing and executing full-funnel digital marketing strategies — including content creation, paid campaigns, social media management, email marketing, and influencer collaborations — to grow awareness and drive sales across the UK and global markets.

Job Responsibilitites

Visual Content Creation & AI Image Enhancement:

Enhance Product Images Using AI: Use AI tools (e.g., Adobe Photoshop, Canva Pro) to optimise and enhance images of models wearing dresses, improving visual appeal, fit, color accuracy, and fabric details for marketing materials.
Refine Model Photos: Edit and retouch photos of models to ensure the dresses look their best, adjusting lighting, textures, and details while maintaining a natural, realistic appearance that aligns with the brand's luxury identity.
Improve Product Presentation: Use AI-powered tools to adjust background elements, crop images, and ensure the dress is the focus of the shot, creating high-quality visuals that are optimised for use on e-commerce platforms, social media, and ads.
Visual Consistency Across Platforms: Ensure consistency in visual aesthetics by refining and standardising all product images across digital channels (social media, website, email marketing), creating a cohesive look for the brand.
Optimise Images for Different Platforms: Resize, optimise, and format product images for different platforms, ensuring fast loading times and high-quality visuals on mobile, desktop, and social media platforms.
Collaboration with Photography and Design Team: Work closely with the photography and creative teams to ensure that the final enhanced images reflect the brand's style and vision for luxury fashion.

Performance Marketing:

Plan, launch, and manage paid advertising campaigns (Meta, Google) to drive traffic and conversions.
Monitor campaign performance and make data-driven optimisations to maximise ROI.
Run retargeting campaigns and lookalike audience strategies.

Social Media Management:

Develop and manage social media calendars across Instagram, Pinterest, TikTok, Facebook & WhatsApp.
Create, edit, and publish compelling and engaging visual & written content that reflects our luxury brand identity (text, images, videos, reels, stories).
Manage social media advertising campaigns (run paid ads, influencer partnerships, etc.) and market products effectively.
Monitor social media channels for trends, audience feedback, and engagement opportunities.
Actively engage with followers, respond to comments and DMs, in a timely and professional manner, and grow our community.
Collaborate with fashion influencers and stylists to generate quality user-generated content (UGC) and brand buzz.
Analyse performance metrics (reach, engagement, conversions) and prepare regular reports.
Stay updated on the latest social media trends, tools, and best practices.

Content & SEO:

Produce website content focused on occasion wear trends, styling tips, and fashion events.
Create and optimise blog content, landing pages, and product descriptions for SEO to improve organic search rankings.
Conduct keyword research and optimise content for relevant search terms to attract organic traffic.
Collaborate with the e-commerce customer relations manager to produce high-quality content for digital campaigns and email marketing.

Email Marketing:

Build and manage email campaigns using the most appropriate tools.
Design automated flows (welcome series, cart abandonment, post-purchase, re-engagement).
Analyse and improve email open rates, CTRs, and conversions.

Analytics & Reporting:

Use tools such as Google Analytics, Shopify Analytics, and Meta Business Suite to track key performance metrics.
Provide regular reports on the effectiveness of digital marketing campaigns and recommend data-driven optimisations.
Stay updated on the latest industry trends and marketing tools to ensure our strategies are always evolving.

Requirements

HND or Bachelor’s degree in any fields
Minimum of 2 years of experience in digital marketing, preferably in e-commerce or the fashion industry.
Proven track record in managing paid ad campaigns, social media marketing, SEO, and email marketing.
Experience with Google Analytics, Facebook Business Suite, Google Ads, and other marketing automation tools.
Strong knowledge of social media platforms (Instagram, Facebook, Pinterest, TikTok, etc.) and paid media strategies.
Proficiency in SEO (search engine optimisation) and content marketing.
Additional certifications in digital marketing, SEO, Google Ads, Facebook Ads, or other relevant tools are a plus.
Experience in content creation (text, visuals, video) is a plus.
Ability to analyse performance data and make data-driven decisions to optimise campaigns.
Creative flair for visual content creation and familiarity with tools like Canva or Adobe Photoshop.
Strong copywriting skills and the ability to craft compelling, brand-consistent content.
Excellent communication and organisational skills.