Director of Strategy

OVERVIEW

As the Director of Strategy, you will serve as a key architect in shaping the strategic vision and roadmap for our clients. You will lead high-impact initiatives and collaborate closely with executive leadership and cross-functional stakeholders to uncover growth opportunities and build intelligent, data-driven strategies.

This role calls for a visionary leader with deep analytical acumen, boundless curiosity, and a forward-thinking mindset. As a senior leader within BAM’s strategy practice, you will guide integrated solutions across brand strategy, CRM, and digital channels, while mentoring a high-performing team of strategists. Your influence will directly contribute to the evolution of our clients’ businesses and the agency's continued success.

WHAT YOU WILL DO

• Drive the strategic development and execution of customer engagement, retention, and lifecycle marketing programs, including segmentation, journey mapping, marketing automation, loyalty, and rewards strategies.
• Define digital strategy roadmaps that align with broader marketing and business objectives.
• Collaborate with senior stakeholders, Account Directors, and VPs to uncover opportunities for organic client growth, using insights and data to shape product and service innovation.
• Provide strategic leadership across digital marketing channels, overseeing initiatives from ideation through implementation and optimization.
• Build and lead cross-functional collaboration with teams in Client Services, Media, Analytics, Creative, and Technology to deliver cohesive, insight-driven solutions.
• Develop clear, actionable strategic frameworks and deliverables, including customer personas, communication architectures, campaign strategies, and personalization plans.
• Guide the execution of strategic initiatives by developing project scopes, facilitating data analysis, and translating insights into recommendations that drive results.
• Foster a collaborative, high-performance culture that encourages innovation, accountability, and continuous learning.
• Mentor and coach junior and mid-level strategists, helping to elevate their thinking and professional growth.

WHAT YOU WILL BRING

• 7+ years of experience in strategic leadership roles within digital marketing, CRM, or consulting environments.
• Demonstrated success in developing and scaling growth strategies and capitalizing on business opportunities across sectors.
• Proven ability to articulate complex strategic ideas in a clear, compelling manner to both internal teams and clients.
• A track record of delivering measurable impact through digital strategy, including traffic growth, engagement, conversion, and ROI.
• Strong leadership skills, with the ability to motivate and inspire teams, influence senior stakeholders, and navigate organizational complexity.
• Hands-on experience developing integrated strategies across at least two of the following: CRM, owned digital channels (e.g., websites), or paid addressable media.
• Adept at producing strategic deliverables such as personas, journey maps, omnichannel activation plans, and digital experience strategies.
  

KEY SKILLS & ATTRIBUTES

• Strategic Vision & Planning: Ability to distill complex business challenges into clear, actionable strategies that align with long-term client objectives.
• Analytical & Critical Thinking: Skilled in synthesizing data, research, and market insights to uncover opportunities and guide strategic decision-making.
• Business Acumen: Deep understanding of how to create value through strategy, with a focus on growth, innovation, and competitive differentiation.
• Executive Communication: Strong communicator with the ability to clearly convey strategic narratives and influence at the C-suite level.
• Leadership & Team Development: Proven ability to inspire, mentor, and elevate strategic thinking within cross-functional and multidisciplinary teams.
• Problem Solving & Innovation: Adept at identifying root causes, challenging assumptions, and driving novel solutions in dynamic environments.
• Collaboration & Influence: Skilled at building consensus and aligning diverse stakeholders around shared strategic goals.
• Agility & Adaptability: Comfortable operating in fast-paced, evolving environments and navigating through ambiguity with clarity and confidence.