As one of the leading global real estate franchisors, RE/MAX, LLC is a subsidiary of RE/MAX Holdings (NYSE: RMAX) with more than 140,000 agents in almost 9,000 offices and a presence in more than 110 countries and territories. Nobody in the world sells more real estate than RE/MAX, as measured by residential transaction sides. RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. RE/MAX agents have lived, worked and served in their local communities for decades, raising millions of dollars every year for Children’s Miracle Network Hospitals® and other charities. To learn more about RE/MAX, to search home listings or find an agent in your community, please visit www.remax.com. For the latest news about RE/MAX, please visit news.remax.com. Each Office Independently Owned and Operated.

Senior Digital Marketing Manager

Location: Denver, CO
Department: Marketing
Company: Motto Franchising, LLC

About Motto Franchising

Motto Franchising, LLC is the franchisor of Motto Mortgage, a groundbreaking mortgage brokerage franchise that’s disrupting the industry. We empower entrepreneurs to build thriving businesses while helping consumers access home financing with transparency and choice. Our team is passionate, driven, and scrappy—and we’re looking for someone who shares that spirit.

Position Overview

We’re seeking a Senior Digital Marketing Manager who’s not afraid to roll up their sleeves and dive into the details. This is a high-impact, hands-on role for a digital marketing leader who thrives in a fast-paced environment. You’ll be responsible for driving digital strategy and execution across multiple audiences:

Consumers shopping for a mortgage (lead generation for franchisees)
Loan originators exploring career opportunities with Motto offices
Franchise sales prospects considering joining the Motto network
General brand awareness across all channels

This role is ideal for a strategic thinker who’s also a doer—someone who can manage vendors, optimize performance, and bring fresh, innovative ideas to the table.

Key Responsibilities

Digital Advertising Management
Oversee corporate digital ad campaigns in partnership with an external agency, ensuring alignment with business goals and ROI targets.
Website Oversight
Manage the corporate website (mottomortgage.com) via WordPress VIP and coordinate with a third-party vendor to support franchisee websites.
SEO & Emerging Tactics
Lead SEO strategy and stay ahead of emerging trends to boost visibility and performance for both corporate and franchisee locations.
Online Reputation Management
Administer our third-party reputation platform, including business listings, review management, and social media tools used by franchisees.
Training & Enablement
Develop and deliver training sessions and user resources to empower franchisees and internal stakeholders on digital tools and platforms.
Performance Reporting
Provide regular, insightful reporting on digital ad campaigns, website analytics, and reputation management activities to track ROI and inform strategy.
Budget Management
Track and plan budgets for digital initiatives, ensuring efficient allocation of marketing spend to meet business objectives.
Technical Collaboration
Partner with business technology and product teams to implement APIs, new features, and system enhancements.
Support & Project Management
Respond to support tickets related to websites and marketing tools, and lead projects with strong organizational and vendor management skills.

What We’re Looking For

A scrappy, resourceful marketer who thrives in a fast-moving, entrepreneurial environment.
A strategic thinker with a bias for action and a passion for testing, learning, and optimizing.
A collaborative leader who can manage vendors, influence cross-functional teams, and communicate effectively at all levels.
A data-driven decision-maker who loves diving into metrics and uncovering insights.

Qualifications

5–7+ years of experience in digital marketing, preferably in a multi-location or franchise environment.
Mortgage or financial services experience a plus.
Proven experience managing digital ad campaigns, websites, SEO, and reputation platforms.
Strong project management and vendor coordination skills.
Proficiency with WordPress, Google Analytics, Meta, digital ad platforms, and CRM tools.
Excellent communication and presentation skills.

Hire Range/Rate:

$90,250 - $104,500

Actual compensation offered to candidate will be finalized at offer and may be above or below the posted range due to skill level, experience, industry specific knowledge, education/certifications, or geographic location. The offer rate represents one component of the RE/MAX Holdings total compensation package. Employees will also receive a number of benefits as listed below. Other compensation for this position may include bonus eligibility.

Competitive Medical, Dental, and Vision benefits
Retirement plans with optimal company match
Annual bonus/merit opportunity
Educational Assistance
Mental Health support program
M.O.R.E. Events offered in-person and virtually
Mentorship program
Employee Resource Groups

Community Engagement
Diversity, Equity, and Inclusion
Parenting
Remote
Women at RE/MAX

RE/MAX, LLC & Motto Mortgage

Now is your chance to become part of a world-class, industry leading organization. RE/MAX Holdings, Inc. is a business that builds businesses. We provide the tools, education and tech to our real estate network, which includes RE/MAX and Motto Mortgage franchises, agents, brokers, and consumers. Join us and build a career where your contribution is heard, your innovative ideas are valued, and hard work and collaboration truly makes a difference. Nobody in the world sells more real estate than RE/MAX!*

RE/MAX Holdings, Inc. is proudly headquartered in Denver, Colorado. Certain roles may be location specific, however in addition to Colorado, we welcome qualified candidates in the following states: Arkansas, California, Florida, Georgia, Illinois, Massachusetts, Michigan, Ohio, and Texas!

RE/MAX Holdings, Inc. is proud to be an equal opportunity employer committed to diversity and inclusion, as well as non-discrimination in employment. All persons shall be afforded equal employment opportunity, and all qualified applicants receive consideration without regard to race, color, religion, gender, sexual orientation, national origin, age, veteran status, disability unrelated to performing the essential task of the job or other legally protected categories. In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Sr. Manager, Digital Marketing - Motto

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