SEO Specialist

About the client:

Our client is a proudly independent digital growth consultancy, established in 2006. They have evolved from a digital marketing agency driven by the ever-changing digital landscape and the growth of AI. They seek to partner with our clients to help them think strategically and offer a range of marketing and consulting services.

Role Overview:

Internal-Facing Role: This is an internal-facing SEO Specialist, youll be the day-to-day support for our SEO & Content Marketing team working directly with the Director of SEO, Senior SEO Consultants, and the Digital Analyst.

You will:

• Manage your own task list in Notion, delivering on-time against briefs and adapting templates as needed.
• Assist on large client accounts by translating strategic direction into practical execution across outreach, research, and reporting.
• Conduct ideation and competitor research to surface new content angles and keyword opportunities.
• Execute high-volume keyword & intent research, content briefing, and site audits, applying insights to drive optimisation.
• Support monthly reporting and daily performance checks, packaging client-ready insights in our standard templates.
• Use AI platforms (e.g., ChatGPT) to draft detailed outlines, feedback, and recommendations from briefs.
• Take on ad-hoc administrative and project tasks to keep campaigns running smoothly.
• Stay up to date with the latest in digital marketing, AEO and
  semantic SEO processes.

Role Requirements:

• Keyword Research & Consumer Intent Research at Scale: Conduct large-scale discovery and competitor gap analysis using SEMrush or Ahrefs, within our Webprofits templates.
• Site Audits & Technical QA: Perform comprehensive site audits per brief (Screaming Frog), track and QA developer fixes, and monitor implementation of SEO recommendations.
• Outreach Campaigns & Linkbuilding: Execute and manage link-building campaigns in Apollo.io CRM, report campaign performance, and conduct backlink gap analysis.
• AI-Enhanced Briefing: Use AI tools (e.g., ChatGPT) to draft and refine content outlines, optimization suggestions, and high-level insights ready for team presentation.
• Offsite Research & Content Opportunities: Conduct competitor and industry research to inform content briefs and identify new content angles (multilingual and APAC-focused SEO).
• Monthly Reporting & Performance Reviews: Prepare and present high-level SEO performance reports (SEMrush, GA4), own the reporting of initiative outcomes back to consultants, and monitor metric trends.
• Process & Administration: Facilitate SEO admin with third-party vendors, manage prescriptive brief lists, track time in Harvest, escalate issues proactively, and uphold data integrity across tools.
• Some Paid Channel Support: Assist with emerging channels (Expedia Travel Ads, Koddi) under guidance; training provided. 
• AEO & Semantic SEO Development: Contribute to AEO and
  LLM-based SEO processes; apply semantic language expertise for future-focused

Experience Required:

The successful candidate must have:

• 4+ years of SEO experience in an agency setting.
• Expertise in SEMrush, Ahrefs, Screaming Frog, GA4, Google Search Console.
• Proficient with Apollo.io or similar CRM for outreach management.
• Strong written communication; able to craft client-ready, high-level insights and briefs.
• Data-driven mindset with attention to detail and ability to QA technical implementations.
• Self-starter: manages own workload, tracks time in Harvest, escalates blockers, and asks clarifying questions.
• Familiarity with APAC/localised SEO tactics, multilingual considerations, and local SERP features.
• Experience with AI tools (ChatGPT) for SEO tasks; understanding of LLMs and semantic SEO is a plus

Tools & Systems: 

• SEO Suites: SEMrush, Ahrefs, Screaming Frog
• Analytics: GA4, Google Search Console
• Outreach CRM: Apollo.io
• Reporting: Looker Studio
• Collaboration: Google Workspace, Slack, Notion

Proficiencies Required:

The successful candidate will have the following:

• SEO Tools & Platforms: SEMrush, Ahrefs, Screaming Frog, Google Analytics 4, Google Search Console
• Outreach & CRM: Apollo.io (or equivalent) for campaign
  management and reporting
• Reporting & Visualisation: Google Data Studio / Looker Studio; ability to craft client-ready dashboards and reports
• Technical SEO & QA: Site audit frameworks, tracking
  implementation of recommendations
• Keyword Research & Analysis: Large-scale keyword discovery,
  competitor gap analysis, opportunity mapping
• AI & Automation Tools: ChatGPT (or similar LLMs) for content
  briefs, optimization suggestions, semantic SEO
• Content Strategy: Ability to translate research into structured briefs with target keywords, personas, format guidelines
• Linkbuilding & Offsite Research: Competitor backlink audits,
  backlink gap analysis, outreach performance tracking
• Project & Time Management: Harvest (or equivalent) for time tracking; self-management, escalation, adherence to briefs
• Communication & Collaboration: Clear written communication for high-level insights; internal team collaboration in Notion/Slack
• APAC & Localisation Expertise: Understanding of local SERP
  features, multilingual SEO considerations in Australia/New Zealand