Brand Experience Expert - Seattle, WA

Description

About Us: Loving the game is what drives you to compete at your best. And that is what’s driven us to create state-of-the-art equipment for 130 years of athletes. Under the ownership of Sumitomo Rubber Industries Ltd., Cleveland Golf, Srixon, XXIO, and Dunlop Racquet Sports are a family of global brands dedicated to the joy of the game. It’s why we play. To have that feeling when all the hard work comes together for that first eagle putt, or backhand crosscourt winner. We are Dunlop Sports, a house united under the iconic Flying D logo.

Position Overview: The Brand Experience Expert plays a crucial role in bringing our brands to life through direct consumer engagement and field activation. This position is responsible for executing brand experiences, product demonstrations, and event activations that create meaningful connections between our products and consumers. Working closely with the Brand Experience team, this role ensures consistent brand representation across all consumer touchpoints while driving engagement and product education in the field. The position requires extensive travel to support retail partners, golf events, and consumer activation programs across the assigned territory.

Key Responsibilities Summary:

• Technical Excellence & Product Leadership

  • Master product technology and specifications through comprehensive training programs

  • Conduct product demonstrations and testing sessions to gather real-world feedback

  • Transform technical knowledge into compelling consumer narratives

  • Document and report field insights to support product development

  • Participate in R&D immersion sessions to maintain cutting-edge knowledge

• Field Activation & Consumer Insights

  • Execute product demonstrations and fitting experiences at retail locations

  • Generate regular regional consumer insight reports from field activities

  • Conduct strategic field research and competitive analysis

  • Support player testing programs and feedback collection

  • Manage and maintain demonstration product inventory

• Retail Partnership Excellence

  • Drive brand presence and engagement at key retail accounts

  • Deliver comprehensive staff training and product education

  • Execute new product launch activities and special events

  • Ensure optimal merchandising standards and display maintenance

  • Monitor inventory levels and support replenishment of key products

• Green Grass Channel Development

  • Build and maintain relationships with PGA Professionals

  • Conduct premium fitting experiences at golf clubs

  • Support tournament operations with technical expertise

  • Develop partnerships with teaching professionals

• Ambassador & Education Programs

  • Represent brand values through professional expertise and conduct

  • Participate in ongoing certification and training programs

  • Support train-the-trainer initiatives for retail partners

  • Deliver compelling technical presentations and product stories

  • Maintain current product knowledge through continuous education

• Program Implementation & Reporting

  • Execute brand experience programs according to strategic guidelines

  • Track and report event metrics and engagement data

  • Maintain detailed documentation of field activities

  • Provide feedback on program effectiveness

  • Support CRM implementation and data collection

Qualifications

Education & Experience

• Bachelor's degree preferred, or equivalent combination of education and experience

• 3-5 years of experience in brand activation, retail operations, or related field

• Golf equipment fitting experience strongly preferred

• Demonstrated experience in consumer-facing roles and event execution

• Strong understanding of golf industry and equipment technology

• Valid driver's license and ability to travel up to 50% of time

Competencies

• Outstanding interpersonal and communication skills

• Strong technical knowledge of golf equipment and fitting processes

• Excellent presentation and demonstration abilities

• Detail-oriented with strong organizational skills

• Ability to work independently in a field-based role

• Physical ability to stand for extended periods and lift up to 50 pounds

• Flexible schedule including weekends and evenings as required

• Strong problem-solving abilities in a dynamic environment

Technical/ Computer Programs

• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)

• Experience with CRM systems and reporting tools

• Familiarity with fitting and launch monitor technology

• Knowledge of inventory management systems

•  Basic understanding of POS systems

To perform the essential functions of this job successfully, an employee must meet the physical demands described here. Occasionally, they must kneel, climb, and reach with hands and arms above shoulder level, lift up to 30 pounds, bend, sit, stand, squat, stoop, walk, push, pull, and reach with hands and arms at shoulder level or below.

DISCLAIMER: This job description generally indicates the nature and levels of work, knowledge, skills, abilities, and other essential functions (as covered under the Americans with Disabilities Act) expected of an applicant. It is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of an employee. An employee may be asked to perform other duties as needed. Management reserves the right to add, modify, change, or rescind the work assignments of different positions and make reasonable accommodations so that qualified employees can perform the job's essential functions. Nothing in this position description changes the at-will employment relationship between the company and its employees.

DSA is an equal-opportunity employer. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, reproductive health decision-making and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.