Offer summary

Qualifications:

Bachelor’s Degree required., 8+ years of product marketing experience in high growth B2B Technology or SaaS platforms., Excellent written, verbal, interpersonal, and presentation skills., Natural collaborator with a hands-on approach to execution..

Key responsibilities:

Build the product narrative and customer talk track for the product portfolio.

Define go-to-market strategy, positioning, and messaging for products and solutions.

Create sales enablement collateral and tools to support sales teams.

Lead new product launches from strategy to execution and develop programs to achieve KPIs.

Job description

Dynata is looking for an experienced product marketing leader with experience in advertising tech solutions to lead us through the next stages of product growth. 

As a Product Marketing Director, you will be responsible for articulating the value of our full product portfolio, building compelling product positioning and messaging, and creating sales enablement and marketing campaigns. We will look to you to deeply understand our buyers, competitive insights and using those insights to guide what we offer, how we sell, and why we build it.

RESPONSIBILITIES:

Help build the product narrative – Currently, Dynata’s materials aren’t reflective of our full product / tech offerings. This person will be responsible for building our product portfolio and customer talk track.
Define GTM strategy, positioning, value proposition, and messaging of existing and new products and solutions.
Sales needs assessment – Identify the resource and functional challenges that the various sales teams are having and provide the necessary support in terms of go-to-market support, pitch decks, selling tools, win/loss assessments, etc. and deliver these through Sales Enablement.
Create sales enablement collateral (case studies in particular) and tools and educate the sales teams what we offer and how we sell.
Lead new product launch – from strategy, planning to execution.
Develop and implement programs to achieve KPIs – Ensure products are meeting sales objectives, new business targets, etc. Improve sell through.
Ongoing website / material updates.

REQUIREMENTS:

Bachelor’s Degree
8+ years of relevant product marketing experience in high growth B2B Technology or SaaS platforms
Natural collaborator with willingness to drive hands on tactical execution
A self-motivated individual capable of working in a fast-paced, dynamic business environment
excellent written, verbal, interpersonal, and presentation skills

Dynata is the world’s largest first-party data platform for insights, activation and measurement. With a reach that encompasses 70 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum – from strategy, innovation, and branding to advertising, measurement, and optimization. Dynata serves more than 6,000 market research, media and advertising agencies, publishers, consulting and investment firms and corporate customers in North America, South America, Europe, and Asia-Pacific. Learn more at www.dynata.com.

At Dynata, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. Dynata welcomes and encourages applications from people with disabilities. We are committed to an inclusive work culture for all our employees. Accommodations by request can be made for all aspects of the selection process.

Dynata is also an affirmative action employer OE/Minority/Female/Veteran/Disabled/Sex/Sexual Orientation/Gender Identity or Expression/Race/Color/National Origin/Age/Religion/Genetic Information/Marital Status/Height/Weight or any other legally protected category defined by applicable federal state or local laws and ordinances, so as to further the principles of equal employment opportunity.

The base salary range for this position in is $100k-$145k/yr; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. A discretionary incentive program may be provided as part of the compensation package, in addition to a full range of medical and other benefits, dependent on full-time employment status.

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